Archive for the ‘Search Engine Optimization Company’ Category
June 15, 2010
Collective – “The Audience Engine” has produced their fourth annual Display Advertising Study.
Colllective The Audience Engine
The following were the key takeaways from the Collective study:
Data and the Growth of Audience-Based Buying
For the past four years, Collective’s “Display Advertising Study” has charted the evolution of the ad network and its role in online display. This year’s report offers a comprehensive analysis of the digital display-advertising ecosystem in its most demanding year, and the trends that impact how brand advertisers and agencies address audience selling and buying.
Among the key findings in this year’s study:
• Advertisers and agencies demanding greater audience insights, analytics and optimization. Agencies and advertiser continue to rely on comScore and Neilson (62 percent and 53 percent respectively) to measure online media. However, 37 percent say they rely on publisher and ad network data to measure online media more than Quantcast (27 percent).
• Stronger performance metrics needed to evaluate campaign success. About two-thirds (64 percent) percent continue to use click-thru rates (CTRs) to evaluate ad network performance. The study finds a disparity between senior- and lower-level agency decision makers, with the latter relying heavily on CTRs and the former leaning on other metrics.
• Video continues to gain market share, with “targeting” by far the most important factor in choosing a video ad network partner. Overall, 57 percent of those surveyed say they were likely or extremely likely to shift dollars from TV to online video in 2010. That percentage surges to 67 percent among large spenders. Targeting is the leading reason for selecting a video ad network, preferred by 65 percent, followed by reach at 51 percent and price at 45 percent.
What I found most interesting was that lower level staffers consider CTR the most valuable metric in measuring an online advertising campaigns success while top level staffers don’t consider the CTR as an important performance benchmark.
All advertising should produce results, yet what constitutes results for both advertisers and their agencies continues to remain unclear.
Download Collective’s Display Advertising Study.
Tags:Display Advertising Study, The Audience Engine
Posted in Display Advertising Study, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, The Audience Engine | Leave a Comment »
June 14, 2010
Got a problem with your Twitter account?
Me too…
I once had over 7,500 Tweets in my account and now Twitter shows just over 1,000.
Twitter.com/TimCohn
To report issues with a Twitter account, visit the Twitter Help Center @ http://support.twitter.com/ or
Twitter Help Center
Tweet @support to report your Twitter problem.
Twitter Support
I learned about Twitter’s support department from Dan Gordon via Jessica Merrell over @Blogging4Jobs.
Support Twitter
I contacted Twitter’s support department and received the following email reply which includes the status of my Twitter trouble ticket.
Twiiter Support Response
Based on Twitter’s timely response and knowledge of this particular problem, I suspect my total Tweets count will be corrected soon.
Tags:Contacting Twitter Help Center
Posted in Contacting Twitter Help Center, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company | Leave a Comment »
June 10, 2010
As mentioned in previous posts, I am preparing to take the new Google Certification program tests to obtain my Google Individually Qualified (GIQ) status.
In their new program, Google has cleverly transposed the status term that used to be known as “Qualified Individual” into “Individually Qualified” which in turn produced their new G – “IQ” acronym.
After spending some time inside their program since its migration to the new Google Adwords Interface, navigation to different sections within the Pro Center often seems difficult.
I think a lot of this has to do with the fact that the Google Adwords Certification Program Learning Center is on a secure site which requires logging in over and over again to get in and out of pages.
To obtain Adwords certification, individuals must pass at least two exams.
There are four exams planned while three are available to take at this time.
The available exams are the Advertising Fundamentals Exam, the Search Advertising Advanced Exam and the Reporting and Analysis Advanced Exam.
Available Google Exams
Google plans to offer the Display Advertising Advanced Exam at some point in the future.
Tags:Advertising Fundamentals Exam, Available Google Exams, Display Advertising Advanced Exam, Google Adwords Certification, Individually Qualified, My Client Center, Qualified Individual, Reporting and Analysis Advanced Exam, Search Advertising Advanced Exam
Posted in Advertising Fundamentals Exam, Available Google Exams, Google Adwords Certification, Individually Qualified, Marketing Communications, Qualified Individual, Reporting and Analysis Advanced Exam, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services | Leave a Comment »
June 8, 2010
I had not drilled down into my Google Adsense account in quite some time and was surprised to see some of the new distribution options Adsense now offers.
Google Adsense Options
Obviously Google Adsense for Content and Search have been available since the AdSense program’s inception, while Adsense for Mobile Content, and the latest AdSense for Mobile Applications are both relatively new.
I wasn’t aware of Adsense for Domains.
Adsense for domains effectively lets domain owners park their own pages at a registrar while also directly earning Adsense income as opposed to the registrar profiting off a domain owner’s parked pages.
More about Adsense for Domains from Google:
AdSense for domains allows publishers with unused domains to help users reach relevant information by presenting content on the domains.
Users often type domains into their address bar or follow expired links leading to sites with no content. Instead of an “under construction” page or 404 error, AdSense for domains provides links, search results, advertisements and other content. To do this, we use semantic technology targeted to the domain name. You earn revenue when users interact with the ads on your site.
Domains owners profiting directly from Google ads on their own domains while parked at a registrar is innovative and empowering.
Tags:Adsense For Domains, AdSense for Mobile Applications, Adsense for Mobile Content, Google Adsense Setup Options
Posted in Adsense For Domains, AdSense for Mobile Applications, Adsense for Mobile Content, Google Adsense Setup Options, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services | Leave a Comment »
June 7, 2010
I noticed in one of my Google account’s today the following announcement from Google for their new App Engine for Business.
Google App Engine for Business
Although I haven’t yet tried the new App Engine for Business, Google has apparently been deluged by more new users than they originally anticipated.
From a June 3, 2010 PC World report:
Two weeks after announcing a business version of its Google App Engine application building and hosting service, Google is acknowledging that the performance of the product’s datastore has been chronically deficient for weeks.
To make up for the recent string of outages, slowdowns and errors, Google is waiving datastore CPU costs retroactively effective to the May 31 bill and until further notice.
The datastore problems, which have rippled out to other App Engine components, have been caused by the platform’s growth, which has outpaced server capacity, Google said in a blog post on Wednesday.
“There are a lot of different reasons for the problems over the last few weeks, but at the root of all of them is ultimately growing pains. Our service has grown 25 percent every two months for the past six months,” the blog post reads.
As one of the largest computer server manufacturers in the world and most assuredly the web’s largest legitimate cloud operator, you’d think Google would have anticipated the types of resources they’d need to service rapid growth.
I guess they are still doing the math.
Tags:Google App Engine for Business
Posted in Google App Engine for Business, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services | Leave a Comment »
