Archive for the ‘Search Engine Marketing’ Category

U.S. Searches Per Capita Per Month (SPCPM)

February 11, 2010

From comScore:

In the January analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.8 billion searches. Bing experienced large growth during the month with an 11-percent increase in query volume to reach more than 1.5 billion searches. Craigslist jumped one position to #6 with 636 million searches, while Facebook grew to 395 million searches, representing a 13-percent increase from the previous month.

Search Queries Share

Search Queries Share

23.2 billion search queries ran in the U.S. during the month of January 2010 equates to 75 searches per capita per month (SPCPM)

What if any factors will impact the present 2% growth rate in searches per capita per month going forward?

Which countries have the lowest searches per capita per month?

Which countries have the highest searches per capita per month?

Which countries are experiencing contracting searches per capita per month?

Which countries are experiencing compound annual growth in searches per capita per month?

Can comScore not provide its audience with this type of search data?

Google Buzz Interupting Every Gmail Inbox?

February 10, 2010

When I logged into my Gmail account this morning, I was greeted by the following full page ad for Google Buzz.

Gmail Buzz In Every Inbox

Gmail Buzz In Every Inbox

Google lets gmail accounts holders either check out Buzz now or later.

Fortunately, I have more than one Gmail account to trial Google Buzz from.

I am not so sure I want all of my contacts and other details surfaced from my primary email address now or even at some point in the future.

The Audience For Journalism Isn’t Transactional

February 9, 2010

Today I was thinking about how neither the old or new media pundits “get” what’s “killing” journalism.

My answer – The audience for journalism isn’t transactional.

Transaction Free

Transaction Free

I cover the subject further in my book – For Sale By Google.

U.S. Mobile Content Usage

February 8, 2010

Via comScore MobiLens.

In December 2009, 63.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points from three months prior. Browsers were used by 27.5 percent of U.S. mobile subscribers (up 1.5 percentage points), while subscribers who played games made up 21.6 percent (up 0.2 percentage points).

Mobile Content Usage

Mobile Content Usage

As smartphones continue their penetration into the mobile phone user base, look for them too further mimic personal computer usage patterns.

Watch All Of The Super Bowl Ads On Advertising Age Except Google’s

February 7, 2010

Advertising Age has a list of all the ads aired during Super Bowl XLIV.

Advertising Age

Advertising Age

However, Advertising Age has inexplicably omitted Google’s first Super Bowl ad from their list.

Surely this was unintentional on Advertising Age’s part.

Google Super Bowl Ad

February 6, 2010

Google CEO Eric Schmidt has used his Twitter account to announce the airing of a Google commercial during the third quarter of Super Bowl XLIV.

Google Super Bowl XLIV Ad

Google Super Bowl XLIV Ad

I have done some preliminary searches on YouTube thinking maybe Google’s Super Bowl XLIV commercial had been inadvertently or purposefully uploaded to create additional buzz.

Such doesn’t appear to be the case.

TextBroker.com Copywriting Service

February 5, 2010

I read a TextBroker.com copywriting services review by Michael Gray at Wolf-Howl today that intrigued me.

TextBroker.com

TextBroker.com

I too have tried many copywriting services both abroad and here in the U.S. with little luck.

Gray’s trials with TextBroker.com appear to have been successful.

TextBroker.com’s sticker price also appears to be right.

The Price Is Right

The Price Is Right

Cracking the content economics code remains high on my list.

Based on Gray’s experience and TextBroker.com’s prices, I too think I will give them a try.

Why Can’t I Brand My Own Bit.ly URL Shortener?

February 4, 2010

Although shortening links with Bit.ly and sharing them on Twitter is convenient, its not quite clear to me exactly how I benefit beyond the satisfaction I receive from knowing that I have shared interesting information with others over the web.

Yes, Bit.ly provides stats which allows me to track how my links are consumed.

Yet as far as I can tell, the links I post that are found through any other method or media are stripped of its source ie., the person who thought the information was Bit.ly worthy to begin with.

Bit.ly Branding

Bit.ly Branding

I realize Bit.ly provides “Private Label URL Shorteners” through its Pro Service Beta for medium to large size publishers.

Bit.ly sends traffic to these publishers sites via a url the publisher owns.

Bit.ly Pro Beta

Bit.ly Pro Beta

However, I think the Bit.ly Pro services could go a step further.

I would like to have my own Bit.ly url shortener under one of any of the domains I own.

For example, I would like to have a Bit.ly URL shortener for myself @ TimothyCohn.com.

Bolting on a Bit.ly shortened url to the end of my brand would be highly attractive to me and possibly other marketers and businesses.

For instance – Bit.ly would shorten this post to something like – TimothyCohn.com/b4kst.

In offering this type of branded url shortener, Bit.ly would create a Win/Win/Win:

The audience wins.

Bit.ly wins.

The link poster (brand) wins.

As it stands now, Bit.ly is only a Win/Win.

The audience wins and Bit.ly wins.

Yet, link posters (brands) don’t win because their identity is masked by Bit.ly.

Listen To Tweets On TweetRad.io

February 3, 2010

An interesting new Twitter driven service called TweetRad.io has launched.

The service converts Tweets for any Twitter related topic into a voice transcript “spoken” by a computer.

TweetRad.io

TweetRad.io

While TweetRad.io’s text to voice translation service is far from perfect, it sounds comparable to other text to voice translation services I have heard.

TweetRad.io Alpha Geek

Tweet Radio Alpha Geek

Text to voice transcription quality from services like TweetRad.io will continue to progress in lockstep with Moore’s law as computing power and services continue their migration to the cloud.

Google Web Analytics TV; Episode #5

February 2, 2010

Google Analytics experts Avinash Kaushik & Nick Mihailovski answer burning questions about Analytics and other Google tools in this video series.

Episode #5 topics covered include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more.