Posts Tagged ‘Private Label URL Shorteners’

Why Can’t I Brand My Own URL Shortener?

February 4, 2010

Although shortening links with and sharing them on Twitter is convenient, its not quite clear to me exactly how I benefit beyond the satisfaction I receive from knowing that I have shared interesting information with others over the web.

Yes, provides stats which allows me to track how my links are consumed.

Yet as far as I can tell, the links I post that are found through any other method or media are stripped of its source ie., the person who thought the information was worthy to begin with. Branding Branding

I realize provides “Private Label URL Shorteners” through its Pro Service Beta for medium to large size publishers. sends traffic to these publishers sites via a url the publisher owns. Pro Beta Pro Beta

However, I think the Pro services could go a step further.

I would like to have my own url shortener under one of any of the domains I own.

For example, I would like to have a URL shortener for myself @

Bolting on a shortened url to the end of my brand would be highly attractive to me and possibly other marketers and businesses.

For instance – would shorten this post to something like –

In offering this type of branded url shortener, would create a Win/Win/Win:

The audience wins. wins.

The link poster (brand) wins.

As it stands now, is only a Win/Win.

The audience wins and wins.

Yet, link posters (brands) don’t win because their identity is masked by