I just added my Twitter account into my Linkedin account profile after noticing Owen Frager had added it to his “what he is working on” Linkedin updates.
Twitter TimCohn
Pretty cool Owen…
Linkedin TimCohn
I had been meaning for some time to write about the importance of “owning and controlling your brand” whether personal or corporate in the most promising emerging social platforms for both offensive and defensive purposes
Appropriately, I first became acquainted with Owen after having posted on Domain King Rick Schwartz’ blog
Name.com
about how I missed the first offensive opportunity to control “my personal brand” – albeit my not so unique name – on that newfangled social platform called the world wide web way back in 1996.
Tim Cohn
Granted, its hard to gauge in advance which social platforms will have the largest audience and reach after filtering out all their noise.
However, not registering your “brand” in their databases early on can lead to remorse later on.
If you haven’t done so already, register your own brandname.com / companyname.com and create accounts for the same names in MySpace, Facebook, Twitter and Flickr – if you can…
The same holds true for individuals.
Sign up for a Linkedin account under your personal brand: your name.
Don’t be disappointed though if you can’t. If yours is a common name – it surely has long since been registered.
Registering your brands with these sites may not make you any money in the short term, but if and when social media platforms ever figure out how to make money for themselves let alone for their advertisers and users, wouldn’t it be better for you to control your brand name(s) on the most successful social media sites instead of someone else?
Search Marketing Communications 
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