comScore has released its August 2008 qSearch analysis of the the U.S. search marketplace.
According to comScore, Google core search sites continued to lead the U.S. core search market in August with 63% of the searches conducted, up from 61.9% in July.
Yahoo core search sites had the second largest amount of search traffic with 19.6%, followed by Microsoft with 8.3%, the Ask Network with 4.8% and AOL LLC with 4.3% of searches conducted.
At the top web properties where search is observed, Google web properties led with 10.2 billion searches followed by Yahoo web properties with 2.4 billion searches, Microsoft web properties with 1 billion searches and AOL LLC and it search sites with 839 million search queries.
What I found most interesting in the comScore top web properties search data was Fox Interactive’s web sites – including MySpace.com – conducted 593 millions searches compared to Ask Network’s properties 572 million searches.
July August 2008 comScore Site Search Shar
Also, according to comScore data and to my surprise, MySpace.com has even surpassed AOL’s Search Network – not including MapQuest – fielding 117 million more search queries per month than AOL search.
Even with MySpace network’s growth slowing, at some point won’t its user base and growth cause it to generate an equal and then ever increasing number of search queries per month?
At its present size and barring any significant search market disruptions, will MySpace.com eventually generate more searches per month than AOL?
Ultimately, will MySpace.com generate more search queries per month than even Microsoft’s web properties?
Search Marketing Communications 
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