Can your videos be found on Google?
If not, watch this video to learn how to optimize your videos for Google with Google Video Sitemaps.
Use Google Video Sitemaps to help make your video content easier for users to search for and find on Google.
For more info about Video Search Optimization and Google Video Sitemaps, visit http://www.google.com/videositemaps
For some time Google has been providing a list of “What people are saying about” reviews of a particular business within their lists of local business search results.
Google Maps Reviews
The “opinions” can be found in the reviews of a business in Google Maps.
“What people are saying about” is the consumer term for a new process called Sentiment Analysis.
Sentiment Analysis
While these reviews appear helpful at first glance, the idea of online consumer reviews of small businesses is uniformed at best.
Why?
Because the average consumer will not go out of their way to comment on superior customer service or product selection let alone average service or selection.
The average consumer will however go way out of their way to tell whoever will listen about how ABC small company didn’t live up to their expectations regardless of whether their expectations were reasonable to begin with or not.
Case in point: look at five or ten business reviews in Google Maps where a company has a handful of reviews. Of those companies with a few negative reviews, you will often see owner generated reviews added in an attempt to offset any negative “sentiment”.
While online reviews may be good at smoking out the bad players, having to police then manage any unfavorable customer sentiment in online reviews puts an additional burden on the already overburdened small business owner.
Soon small business owners will have to add sentiment optimization to their shopping list.
Google Analytics experts Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.
Topics covered in this video include macro vs. micro conversions, using Google analytics on affiliate sites, tracking different domains, and more.
I thought the following three pack of Google Places results was unusual but also quite instructive.
While there isn’t anything unusual about seeing Google Maps results appear in a list of local results within Google, I hadn’t ever seen anything other than Google Maps results there before.
I think presenting a Facebook page as part of the “Places” results is new.
Google Places Facebook Listing
In this particular example, the business owner has both a Facebook page and a Google Places page that appear in the results.
It looks like Google might have had to crawl the business owner’s Google Places page first to generate the Facebook link and result in the Google three pack.
Google Maps Facebook Link
Regardless of which came first – the Google Place account or the Facebook business page – the marketing possibilities for the yet as unlisted or unsearchable business are exciting.
If having a Facebook business page alone is enough to get listed in Google Places results, what is keeping all the small businesses without websites or directory listings from instead setting up a Facebook business listing and linking it to a Google Places account?
Google AdWords Product Ads allow advertisers to show the pictures, prices, and descriptions of the products they sell next to related searches on Google.com.
Product Ads have two available formats – Extensions, which allow advertisers to enhance keyword-targeted text ads with product information, and Listings, a standalone format that requires no keywords or ad text.
Learn more about Google AdWords Product Ads in this video or visit http://www.google.com/adwords/productads
Having spent time in the UK launching a US company’s UK and European software operations in the late 1990’s, its no surprise to me just how much the UK has embraced the internet.
The Boston Consulting Group reports the following regarding eCommerce in the UK:
To learn more about eCommerce in the UK, download The Boston Consulting Group’s full report @
Every place and every thing on the planet will be tagged.
In this video Brian Theodore, Director of Search Products at Yahoo!, gives a quick tour on Yahoo! Clues, a new beta service that lets curiosity seekers see what people have on their minds by allowing its users to search the searchers.
Yahoo! Clues Beta users can see and compare aggregate data — such as gender, location and income level — with graphs, detailed maps and other metrics which tell who’s searching for what specific topics.
Find the Yahoo! Clues Keyword Research Tool Beta @ http://clues.yahoo.com/
In this video learn how to create Google AdWords text ads with product extensions as well as standalone product listings.
Also learn how to connect a Google Merchant Center and an AdWords account as well as how to create a new campaign with product extensions and listings.
Search Marketing Communications 
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