From comScore:
Americans conducted 15.4 billion searches in March, up 7 percent from February. Google Sites accounted for 10.0 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.8 billion), Ask Network (593 million) and AOL LLC (380 million).
US Searches Increase
U.S. core searches increased by one billion from February to March 2010 increasing U.S. searches per capita per month (SPCPM) to nearly fifty.
Use the Google Adwords keyword tool and the search-based keyword tool to generate new keywords for your campaigns.
Yesterday Apple launched its new mobile advertising product called iAds.
Steve Jobs explained why Apple will be offering the inline advertising via apps as opposed to trying to duplicate a search ad product like Google’s by saying “People aren’t searching on a mobile device like they are on a desktop device.”
While his comments illustrate the present reality of search usage on mobile phones, it also begs the question: Why would mobile users use search on their mobiles en masse any way?
My prediction – there won’t be much more significant search usage even as smart phones achieve deeper market penetration.
Yes, there may be a huge installed base of iPhone owners but just because there is doesn’t mean the mobile audience will be worth much to advertisers whether search or display.
I know Google is trying to get AdMob bought and Apple bought their own mobile advertising company recently, but I think the Google transaction was simply a defensive one – to keep AdMob out of Apple’s hands while also getting their arms around the largest mobile display advertising platform.
To put this in perspective, Google’s offer price for adMob is greater than the entire mobile advertising industry’s present annual sales according to eMarketer.
Mobile may appear to be a promising display advertising platform and channel to both Google and Apple just because of its audience size, however I predict the mobile advertising business both search and display will fail to meet Google’s, Apple’s and their collective advertisers expectations even more so than social media advertising has failed to live up to its hype.
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Search Funnel Time Lag
I was speaking with a friend of mine who sat with Randall Stephenson at a recent technology conference.
He was proud that the Chairman, Chief Executive Officer and President of AT&T was born and raised here.
Stephenson has taken great strides in making AT&T more relevant at a time when brands mean less to consumers than since when brands were first conceived.
One brand struggling to remain relevant and retain what value it has left is AT&T’s Yellowpages.com
A Google search for “yellowpages” finds the Yellowpages.com domain and their YP.com brand atop the search results page.
Kind of confusing… which domain is it YellowPages.com or YP.com?
Yellow Pages Search
Based upon this ambiguous messaging, its unclear to me which brand and domain AT&T actually sends its visitors to let alone which brand its actually using.
Kind of reminds me of the MSN – Live – Bing drama.
Mr. Stephenson – which brand is it – YellowPages.com or YP.com?
Anyway one thing is for certain, if I were running the site I would turn YP.com into a url shortener for both YellowPages.com advertisers and its users so they could share information with each other via their mobile phones.
YP.com looks like the perfect branded url shortening service to me.
I am sure some legal department somewhere could think of a hundred reasons not to do it but from a relevancy stand point – what could make the Yellow Pages any more relevant than deploying its YP.com brand as a url shortening service for its advertisers?
Avinash Kaushik presents “Blurring the Line: Non-Line Driven Analytics” for multi-channel marketers at a Think with Google summit.
Sameer Samat, Director of Product Management, and Paul Lee, Business Product Manager, present “Global-Local Innovations” at a Think with Google summit.
Their presentation encapsulates Google’s vision for Multi-Channel Marketing – to make finding where to buy a product near you as easy as finding it online via their product search, maps, ads and mobile search.
Any price paid for advertising failure is too high.
Search Marketing Communications 
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