The following are the top 10 highlights from Comscore’s 2010 Mobile Year In Review:
Visit the Comscore Voices blog to learn the details about each trend.
I received the following offer for Google Boost in my Google Places account today.
Google Boost
Google Boost isn’t yet available in my market.
Google Boost Sign Up
if I were to guess about the prospect’s for Google Boost’s future, I would guess its sales will be infinitesimal and thus in the end will have no material impact on Google’s bottom line.
The definition of Facebook?
A place to kill both time and productivity.
Killing Time
I found the following graphs in my Google search history today and thought the data was interesting.
Monthly Daily Hourly Search Activity
You can find your search history provided you have been signed into a Google account under the Google Account Settings Web History link.
Today Google prominently features on its homepage the link – “Remind your Valentine of a special place you’ve shared.”
Clicking through on the link takes Google users to the following page:
Google Map Your Valentine
To “Map Your Valentine” Google then provides the following “gCard” form which can then be sent via email to that special someone.
Share A Special Place With A Special Someone
I sent one to my special someone.
How many other Google users will send a Map Your Valentine message encased in the Google brand to their special someone?
To get and retain audience attention, look for marketers and advertisers to continue to mine the limits of the “what is acceptable” envelope.
The recent Super Bowl XLV provides two examples of “what is acceptable” messaging gone awry – one unacceptable example from Groupon and the other more tolerable example from Christina Aguilera.
Groupon ran a commercial that apparently offended more people than not while Aguilera botched her rendition of the Star Spangled Banner.
While the former disrupted the collective audience schema negatively and thus the brand, the latter appears to have had neither a positive or negative impact on its product.
However, one thing is for certain – Aguilera’s gaffe and its accompanying schema disruption generated considerably more earned media attention than Groupon’s ad did.
Super Bowl Gaffes
Going forward, smart marketers and advertisers alike would be wise to consider the implications of any schema disruption their messaging may have on audiences before they attempt to get their attention.
I received the following email from Google today:
“Thanks for applying to the Google Engage program. Your application has been reviewed and approved!”
Welcome To Google Engage For Agencies
Here is what the Google Engage for Agencies dashboard looks like.
Google Engage For Agencies
Nope… sorry there isn’t one – as far as I know.
Yet without getting its own sex tape, Google Places risks losing both the present and future attention of millions of business owners.
Why?
Because spending time with Google Places leaves users feeling unsatisfied just like they do when they click through on a headline and the accompanying story fails to deliver on its promise.
Case in point:
I recently uploaded the exact same data for 39 stores to my Google Places account including data for one store which was recently opened.
I provided Google Places with the same set of data for each store that was required by Google for bulk upload verification.
Understandably, the recently opened store listing was initially delayed for what I assumed was some type of additional level of review and verification neither of which involved any type of offline authentication by Google.
Today I learned the recently opened and operational store’s listing was rejected because it didn’t meet Google Places quality guidelines!
Google Place Rejection
What – 38 stores meet Google Places quality guidelines and yet new one store with the exact same data doesn’t?
Doesn’t make sense does it?
Nope.
Not unless of course you are Google and you prefer verifying listings through algorithms and not people.
While having a properly formatted new store listing rejected simply because it hasn’t yet generated any other corroborating online data may seem only logical to a computer, I think it makes about as much sense to the rest of us as it would for Google Places to have its own sex tape explaining what it does and doesn’t do for its business owner patrons.
I read recently where the CTO of the New York Times said you are what you read.
Since I read a lot, why can’t what tweets I read during the course of a day constitute a WordPress blog post?
I would love to be able to grab all of my Tweets from a single day and then post them here on my WordPress blog.
While this sounds like a Paper.li or Tweeted Times type service, its not.
Tweet Postz would create a personalized history of each users Twitter daily activity.
I tweet somewhere between 25 and 250 tweets a day.
Twitter in effect has become what I read.
Being able to record what I read daily only seems natural.
Tweet Post
Search Marketing Communications 
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