How much does Groupon spend on Google Advertising?
What will happen to Groupon’s market position when Google launches it’s own version of Groupon and then uses it’s platform and pricing advantage to compete against Groupon?
Archive for December, 2010
Groupon Advertising
December 11, 2010The Year In Review: Google Zeitgeist 2010
December 10, 2010See how the World searched and re-live top events from around the globe through search, images, and video with Google’s 2010 Zeitgeist: http://google.com/zeitgeist2010
Inline Realtime Search Results
December 9, 2010While this type of search result has been around for awhile, today was my first time to see how my own Twitter activity was displayed in realtime within Google search results.
Realtime Google Results
First Blog Post With Notes Plus
December 8, 2010I may have found an iPad application that is more practical for handwriting than Doodle Buddy, its called Notes Plus.
Below is my first handwritten WordPress blog post.
I wrote this post with a stylus and the iNotes Plus app on my iPad.
First Blog Post With Notes Plus
Google AdWords Automated Rules
December 7, 2010AdWords has introduced automated rules, a new feature that lets you schedule automatic changes to your Google AdWords account.
In this video, learn how to create an automated rule and see some examples.
I don’t yet have Adwords Automated Rules in any of my accounts.
Do you?
Advertising Risk
December 6, 2010What is advertising risk?
Advertising risk is what a business incurs when its initiates any form of unmeasured advertising.
Why Advertising Fails
December 5, 2010Because eyeballs are either transactional or not.
More often than not, the eyeballs in any given audience are not transactional for an advertisers offer whether at that particular moment in time or at some indefinite point in the future.
If most advertising reaches people (eyeballs) who aren’t in the market for what the advertiser is selling, isn’t it any wonder that advertising ever succeeds in producing results for advertisers?
TweetFeel: Real Time Sentiment Analysis
December 4, 2010Well not exactly real time sentiment analysis, but Tweetfeel does quickly grab a batch of the most recent keyword specific Tweets and present them in a way that gives its users a general sense about what the prevailing sentiment is about a subject.
Real Time Sentiment Analysis
Whether the Twitter data set is large enough to draw accurate conclusions remains questionable though.
For instance, a search for Twitter in Tweetfeel produces a near equally divided set of responses both “for” and “against” Twitter.
Curious results since all of the “sentiment” gathered about Twitter is from Twitter itself.
Google Places Dashboard
December 3, 2010After a year or longer absence, my Google Places Dashboard has finally reappeared and with data!
Google Places Dashboard Live
While all of the above data can be found in the minutia of my site’s Google Analytics account, the Google Places Dashboard provides a quick overview of local search demand for my business in one convenient location.
Quite frankly, I was surprised to learn Google sent any clicks to my website at all.
Answer: Logical Refutiation By Proving The Opposite
December 2, 2010Question: Why has it taken so long to finish my book?
Elenchus
Search Marketing Communications 
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