Why Advertising Fails

Because eyeballs are either transactional or not.

More often than not, the eyeballs in any given audience are not transactional for an advertisers offer whether at that particular moment in time or at some indefinite point in the future.

If most advertising reaches people (eyeballs) who aren’t in the market for what the advertiser is selling, isn’t it any wonder that advertising ever succeeds in producing results for advertisers?



Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: