I received the following email today from a friend who thought I should know about it.
Subject: FW: better than google
If Google had a black screen, taking into account the huge number of page views, according to calculations, 750 mega watts/hour per year would be saved.
In response, Google created a black version of its search engine, called Blackie, with the exact same functions as the white version, but with lower energy consumption–Spread the word:
How do you tell a friend the information they thought was important and valuable enough to pass along to you was instead misinformation?
That what he thought was noteworthy was just a more sophisticated form of email spam promoting yet another product?
Blackle was not created by Google.
A simple Who Is search would have stopped the flow of misinformation, but apparently my friend doesn’t know how to search domain registration records – something those in the business probably take for granted.
Blackle does however use Google’s Custom Search Engine.
Even more ironic, a recent study confirms an all black display may actually consume more energy.
According to Will Rogers, “An ignorant person is one who doesn’t know what you just found out.”
Doesn’t a person’s having search skills or not now define a new type of ignorance, another dimension within the ever expanding Digital Divide – a dignorance?
Search Marketing Communications 