Posts Tagged ‘Marketing Consultants’

How To Sell A Product Online No One Has Bought Offline

October 14, 2010

How do you sell a product no one has ever bought before either online or offline?

Specifically how do you sell several products that haven’t yet sold through a website that no one has ever heard of or visited much less cares about?

These are the types of projects my consulting firm seems to attract – last ditch, hopeless, near impossible assignments.

Not for the faint of heart!

Years ago I came to realize being a generalist marketing consultant in a not so large geographic market would be fraught with danger and thus opportunities.

Why? Because the only businesses that hire marketing consultants are businesses that can’t afford to hire the personnel to do the job in the first place.

Or better yet, businesses hire marketing consultants to solve problems they can’t solve themselves.

In both instances, the hiring of a marketing consultant is usually a last ditch effort by the business owner to save their business.

So lets review the typical “lets hire a marketing consultant” scenario –

1. a business owner comes to me to solve a problem they can’t solve themselves.

2. They don’t have any money to pay for the solution.

Great work if you can get it!

Case in point: “Sell the products I have produced but have never sold before… online.”

This is the latest example of one of the Mission Impossible type projects on my desk.

I like a good challenge and if selling a product that’s never been sold before isn’t a marketing challenge – I don’t know what is.

Instead of approaching this in my usual offline manner, I thought I would outline the solution here across several blog posts so that others might benefit from my experience and process.

In my next blog post, I will show you how I construct a prospective buyer profile which is the first step in How To Sell A Product No One Has Bought Before.

Google Maps Search Results

August 14, 2009

I have noticed in my Google Local Business Center stats, my primary marketing site MarketngPrinciples.com receives a lot of generic search queries from across the US each month.

After seeing some of the keyword phrases my site is placing for in Google Maps, I decided to to try and replicate the same search results from different parts of the US while on a summer road trip.

I cleared my cookies and ran the searches from a classic Google home page without logging into my Google account.

To verify the authenticity of the Google Maps search results my Local Business Center stats showed my site recieving, I also ran the same keyword search queries from my son’s laptop.

Somewhat surprisingly, my business “Advanced Marketing Consultants” places first for more than a handful of what would otherwise be considered valuable search queries.

Results like the number one result out of 287,034 for “marketing consultants” below also explain why my Google Local Business Center analytics report at least once a month fielding driving direction searches from locations as far away as one hundred miles from my office location.

Google Maps Search

Google Maps Search

MarketingConsultants.com Domain Auction

September 16, 2008

I received this email regarding the auctioning of the domain marketingconsultants.com. My thoughts about this domain and the auction are in [brackets] below.

Hello Tim,

I am the owner of the generic premium domain name MarketingConsultants.com.

Since you are a Marketing Service provider, I thought you or your firm would be interested to know that I am auctioning off the domain through domain broker Sedo.com.

[ I am, I have been a marketing consultant for 19 years.]

The auction for MarketingConsultants.com ends in about 3 days.

You own MarketingConsultants.org.

[Yes, I do.]

Advanced Marketing Consultants

Advanced Marketing Consultants

Why not get the best extension for marketing consultants? .Com is king and this domain has it!

Why should you buy MarketingConsultants.com? Besides the points below, you can also refer to the article here:

dmueller.com/benefits-of-generic-domains

MarketingConsultants.com is without doubt the best domain for Marketing
Consultants. It would be a perfect name & a growing asset for your company.

[Agreed, depending on the price.]

It caters to a highly lucrative niche – Offline & Online Marketing.

There are 612 Pay-per-click Sponsors for the term “Marketing Consultants” on Google.

[I actually found 83 pages of sponsored ads on Google totalling 996 advertisers.]

Marketing Consultants

Marketing Consultants

Pay per click rate for “Marketing Consultants” is $3.00-4.72 at Google Adwords!

Just 750 clicks per month would cost you $3,300+ monthly if you are one of the top advertisers for this keyword, but with this domain, you can get even more targeted traffic consistently for free.

This is just a one-time investment.

[ Actually there is a one time purchase price and then an ongoing annual renewal fee between $7 and $10 depending on which registrar the domain is transferred to.]

This premium domain will bring instant brand recognition!

[ Generic descriptive names can not become brands by definition, however established brands can benefit from owning their generic equivalency.]

It would bring authenticity and trustworthiness to any Marketing Consultancy or Marketing Service business.

The majority of clients are aware that only a serious and successful Marketing Consultant would invest in the most premium domain of their industry. A domain of this generic nature adds credibility to any existing Marketing business.

[ Correct ]

Incredible: over 2,880,000 Google Search Results for “Marketing Consultants”.

Keyword Rich domain: Search engines give lot of importance to keywords in the domain.

Once developed, it will easily get high ranks on Google. Getting 1st spot 1st page position for “Marketing Consultants” would not be difficult at all.

[ If getting first page, first result weren’t difficult then every domain would be first and there wouldn’t be any need for second place results or beyond.]

Sub-domains can be used for high search engine rankings. For example, if the new owner creates sub-domain: Internet.MarketingConsultants.com then the site is most likely to top search engines for the term “internet marketing consultant”.

Same with:

NewYork.MarketingConsultants.com

Top.MarketingConsultants.com

Sophisticated.MarketingConsultants.com etc.

[ Sounds good, but I don’t think I have ever seen a sub-domain on the first page for a competitive keyword.]

MarketingConsultants.com is a 10 year old domain: it is an authority aged domain. Will easily get top ranks in search engines.

[ If so, why isn’t it there now after 10 years?]

Domain is concise and to the point. It would describe the business very well.

No hyphen. No numbers. Correct Spelling.

Domains are growing in value consistently. This domain will be a valuable growing asset for your business.

[ Possibly ]

In the long run, this domain will bring a significant number of clients and build brand awareness for any marketing consultant business. This domain will, without a doubt, give unfair advantage to any Marketing business over competitors. Increasingly larger numbers of businesses are searching, researching and buying online, and with this domain, you will dominate this sector. Disney owns family.com, Intel owns chips.com, GE owns TransportationServices.com.

Who should own MarketingConsultants.com?

It’s a rare gem of a domain. Once sold, the buyer might never sell or will sell for much higher price. Do not miss this only chance!

This domain has been professionally appraised at over $45,000, but I have not put any reserve and the current bid is only at $9,100.

MarketingConsultants.com Sedo Auction

MarketingConsultants.com Sedo Auction

[ A professional domainer will probably end up buying this domain and then monetize it with ads. ]

— More info below—

32,000 searches are done by businesses looking for Marketing Consultants on Google (below is the exact search count). That is 32,000 potential clients for the new owner of MarketingConsultants.com. Since this domain will easily rank high for search phrases like “marketing consultants”, you can expect lot of business traffic from Google alone, and these searchers are targeted and are actively looking to buy Marketing services.

Please refer to search count below:

Searches Keyword

8,967 marketing consultants
6,750 internet marketing consultants
5,484 marketing for consultants
5,229 consultants marketing
620 direct marketing consultants
501 interactive marketing consultants
490 web marketing consultants
475 business marketing consultants
459 search engine marketing consultants
443 marketing strategy consultants
417 search marketing consultants
325 strategic marketing consultants
318 email marketing consultants
310 sales marketing consultants
280 small business marketing consultants
276 network marketing consultants
276 consultants marketing network
242 online marketing consultants
211 marketing consultants houston
211 software marketing consultants
210 boston marketing consultants
193 marketing consultants san diego
175 sales and marketing consultants
152 law firm marketing consultants
145 marketing consultants uk
144 automotive marketing consultants
139 internet marketing strategy consultants
134 marketing consultants new
134 marketing consultants new york
129 real estate marketing consultants
117 marketing communication consultants
110 marketing research consultants
104 affinity marketing consultants
102 marketing communications consultants

Source: PageRank.net/keyword-suggestion

Important:
Sedo requires member verification for bids above $10k, so if you are going to bid, do not forget to verify your account at Sedo first.

If you have any questions, feel free to email me. You can also call me at
xxx-xxx-xxxx

Thank you for your time.

Best regards,

X

[ Considering I bought marketingconsultants.org for $7.41, I am having a hard time justifying entering a domain auction for the same domain albeit with the superior extension at over 1,300 times the price I paid for mine.

I will check back in a few months to see what price marketingconsultants.com was auctioned for as well as to learn what steps its new owners have taken to generate a return on their domain investment. ]