How To Sell A Product Online No One Has Bought Offline

How do you sell a product no one has ever bought before either online or offline?

Specifically how do you sell several products that haven’t yet sold through a website that no one has ever heard of or visited much less cares about?

These are the types of projects my consulting firm seems to attract – last ditch, hopeless, near impossible assignments.

Not for the faint of heart!

Years ago I came to realize being a generalist marketing consultant in a not so large geographic market would be fraught with danger and thus opportunities.

Why? Because the only businesses that hire marketing consultants are businesses that can’t afford to hire the personnel to do the job in the first place.

Or better yet, businesses hire marketing consultants to solve problems they can’t solve themselves.

In both instances, the hiring of a marketing consultant is usually a last ditch effort by the business owner to save their business.

So lets review the typical “lets hire a marketing consultant” scenario –

1. a business owner comes to me to solve a problem they can’t solve themselves.

2. They don’t have any money to pay for the solution.

Great work if you can get it!

Case in point: “Sell the products I have produced but have never sold before… online.”

This is the latest example of one of the Mission Impossible type projects on my desk.

I like a good challenge and if selling a product that’s never been sold before isn’t a marketing challenge – I don’t know what is.

Instead of approaching this in my usual offline manner, I thought I would outline the solution here across several blog posts so that others might benefit from my experience and process.

In my next blog post, I will show you how I construct a prospective buyer profile which is the first step in How To Sell A Product No One Has Bought Before.


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