Posts Tagged ‘Customer Audience’

Defining Your Customer Audience With Google Ad Planner

November 27, 2009

This instructional video shows how to define a customer audience in Google’s Ad Planner.

Advertisers can use Ad Planner to find sites on which to advertise by user geography, language, demographics and behavior.

In a previous post, I described how Google Ad Planner can be also be used as a competitive intelligence tool.

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WordPress Listens to Their Customer Audience

October 22, 2009

Several months ago WordPress announced the introduction of their own url shortening service under the WP.me branded domain.

At the time, I congratulated the WordPress staff on their blog while also asking when or if I could ever Tweet WordPress blog posts directly to my Twitter account.

The Official WordPress blog approves or disapproves comments and my suggestion went – for what seemed like an eternity – without being published.

Then within the last week or two, WordPress announced their new Publicize feature which Tweets WordPress blog posts directly to Twitter accounts.

I thought – unbelievable, Are you kidding me WordPress?!

As a consultant I am used to sharing strategies and techniques for growing businesses with my clients, but I provide them because my clients reciprocate by paying my fees.

Sharing ideas freely on the web is a requisite for participating in web culture yet not giving credit where credit is due is what keeps additional ideas from flowing and then multiplying.

This morning I woke up thinking about the above process and how I was going to write about how my suggestion had been perpetually embargoed in an approval que at WordPress while they went ahead and launched their Publicize to Twitter service.

To my surprise, my comment and suggestion were actually published several weeks ago while also being acknowledged by Automattic’s User Engagement head @Wordpress –  Heather.

Wordpress Listens to Their Customer Audience

Wordpress Listens to Their Customer Audience

Congratulations WordPress… you not only listen to your customer audience, you also act on that which you have heard.