The YouTube Keyword Suggestion Tool offers some different ways for generating keywords ideas.
YouTube Keyword Suggestion Tool
Besides traditional word association keyword generation, YouTube’s tool can analyzes a YouTube video id or url, or provides targeting by demographics.
YouTube Demographics
Although I am not a display brand advertiser per se, the YouTube Keyword Suggestion Tool looks like it can provide both insight and methods for targeting the video viewing audience.
From the Adwords Editor Advisory Staff:
In order to make it easier for you to manage your account and take advantage of location extensions, we’re releasing a new version of AdWords Editor, 8.0.1, for Windows and Mac.
AdWords Editor 8.0.1 now supports location extensions, our new and improved way to run local ads. To support this change, we’ve transitioned the local business ads in your AdWords account to ads that are compatible with location extensions, added the Extensions tab in the AdWords Editor interface, and removed the Local Business Ads tab. This new Extensions tab should help make it easy for you to create and manage your location extensions.
To manage your Adwords location extensions in AdWords Editor start by linking your campaign to a Google Places account. You can then use AdWords Editor to download and manage the business locations associated with that Google Places account.
Follow the steps below to sync one or more Google Adwords campaigns with Google Places:
Sync Campaigns With Google Places
To learn more about all of the new features in Adwords Editor version 8.0.1, such as support for campaigns using target CPA and enhanced CPC bidding options, read the release notes at Adwords Editor 8.0.1.
From Search Engine Land:
A Consumer Watchdog group is airing a cartoon that is named “do not track me.”
The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks about how nothing is really free and how Google gives away things in exchange of stealing your privacy. The wow factor of all of this, is that 36 times per day the video will be played on a jumbotron in Times Square, New York City.
My question is: What”s Google’s / YouTube’s policy on hosting attack ads against… Google?
For all you Yahoo Ambassadors out there, it official: Yahoo’s Ambassador program will cease to exist September 30, 2010.
From Yahoo Search Marketing:
Based on our current plans, after September 30, 2010, we will no longer accept new advertisers for Yahoo! Sponsored Search.
Accordingly, please remove all Yahoo! Search Marketing Ambassador logos from your site no later than September 30, 2010.
Yahoo Ambassador Program Discontinued
Goodbye Yahoo Ambassadors, hello Microsoft adExcellence Members!
Google recently enabled telephone calling from within gmail accounts.
I have already placed several telephone calls and appreciate the convenience of making calls while I am in my gmail account.
Dialing phone numbers in gmail is as simple as typing an email – just type in the phone number and click call.
Gmail Phone
While placing calls from gmail, I discovered their service automatically syncs with a Google Voice number that uses the same Google account login.
Google Voice Account
How do I know?
Calls placed from gmail with an attached Google Voice account push the Google Voice number through the network with its ANI.
Simply put – calls made from a gmail enabled Google Voice account shows the Google Voice number in the call receiver’s Caller ID.
Pretty cool.
While there are surely millions more gmail users than there are Google Voice users, Google Voice accounts inexplicably don’t offer the same calling functions from Google Voice accounts.
Why not?
Seems like Google Voice would be the natural location for Google’s phone services.
Will Google eventually push its phone dialing keypads into Google Voice accounts?
I can’t wait to hear Google’s answer.
In this video learn how to create and manage labels within your My Client Center (which helps you manage multiple Google AdWords accounts).
This first of three videos explains how the Google Content Network works for advertisers who want to be able to target customers when they browse beyond search.
It explains how, like on search, you can easily focus your advertising to websites where your customers are.
From the Adwords Agency Blog:
We recently launched the Google Certification Program and we’re glad that thousands of you all over the world have taken the new exams and joined the program. This certification program replaces the Google Advertising Professionals program. To provide you with time to make the transition, we’ve run both programs side by side during a six month grace period which ends in October. To retain certified status and continue using the badge within your marketing collateral, you’ll need to meet the requirements of the new program.
What’s the difference between the two programs? With the Google Certification Program, we’re offering updated learning materials written by Google experts. We’ve developed four in-depth exams on AdWords management called Fundamentals, Advanced Search, Advanced Display and Advanced Reporting & Analysis. The exams are designed to prove proficiency in these areas and are being widely adopted by employees of search marketing agencies. In addition to this, we launched Google Partner Search, a directory to help advertisers find agencies to manage their campaigns. Currently, all Google Advertising Professionals who have opted in are part of Google Partner Search, but this will not be the case by the end of October.
We’re informing all of you who have qualified under the old Google Advertising Professionals program to update to the Google Certification Program. In order to do so, a company must meet a minimum Adwords spend level, and have at least one employee become individually qualified under the Google Certification Program.
If you have an employee that already qualified under the old program, this is a great time for them to update their skills through the Google Certification Program. Upon completion, just update your company profile so that advertisers can find you using Google Partner Search.
To learn more about the Google Certification Program visit our Help Center.
I spent three hours yesterday working on a foundational marketing issue for a client – the development of their unique selling proposition.
It was the first time I had worked on developing a unique selling proposition in years.
Having competed online now since 1999 – which by definition is a global market – differentiation and competition offline looks almost pedestrian.
Yet the skills required to successfully compete online are quite handy when it comes to developing positioning and messaging for any business whether their byproducts are executed online or offline.
There were several key points surfaced during my meeting yesterday.
1. Every business competes within a competitive monopoly.
2. Most “new” business is not new at all but new to that particular business. “Switchers” – as I like to call them – are how most small businesses gain new customers – not orchestrated customer acquisition campaigns.
That being said – in order to attract Switchers, small business owners must have a unique selling proposition and the accompanying messaging that speaks to those buyers unmet needs – those needs not being met by their present provider.
Buyers switch when they aren’t getting what they want and when the attractiveness of alternatives attract their attention.
This is where a well researched unique selling proposition embedded within consistent messaging can prove to become an invaluable investment for the small business.
Ideally – the sophisticated small business owner employs a unique selling proposition that plays to the weaknesses of their competition while simultaneously emphasizes their unique strengths.
Simply put – the small business owner’s best prospects for attracting “switchers” – buyers who are switching providers – is to first determine who of their competitors customers are not going to become their customers.
Once these static segments are identified, the unique selling proposition should be built on communicating what value the business offers to those customers who will switch provided they become convinced their needs can be met by a new provider.
For the small business competing in a crowded niche, their best prospects for new business aren’t going to be created out of the blue but out of the “blues” – the blues they get from dealing with their present vendor.
Customer “blues” are the pallet from which a successful unique selling proposition is created – a unique message that the small business can predictably and confidently use to acquire new business.
From the Official Google Blog:
When we first introduced our real-time search features last December, we focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Today we’re making our most significant enhancements to date, giving real-time information its own home and more powerful tools to help you find what you need. Now you can access Google Realtime Search at its own address, http://www.google.com/realtime (the page is rolling out now and should be available soon. Use this link if you want to try out the new features right away).
Here is what the new Google search property looks like.
Google Real Time Search
Watch this video to learn more about Google Real Time Search:
Search Marketing Communications 
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