Archive for the ‘Search Marketing’ Category

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Twitter Audience Survey

April 13, 2010

I noticed the following Twitter audience survey today while logged into Twitter on the web.

Twitter Audience Survey

Twitter Audience Survey

Clicking on the link takes Twitter users to the following seven questions:

1. On a scale of zero to ten, how likely is it that you would recommend Twitter to a friend or coworker?

2. Which of these Twitter apps have you used?

3. Which of these Twitter apps would you recommend to a friend or coworker?

4. Who do you follow?

5. Who would you like to find more of?

6. What is your primary motivation for using Twitter?

7. What is your secondary motivation for using Twitter?

The Twitter survey then asks several “optional” questions:

a. Twitter user name
b. Gender
c. Age
d. In which of these Twitter apps did you see the link to this survey?
e. Profession
f. Education
g. Country
h. Postal Code
i. Interested in helping us test new features? If so, what’s your email address? (We won’t share your email address with anyone.)

Based on the tone of their questions, would be Twitter users may not be the only ones who aren’t yet sure what Twitter’s value proposition is.

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Posted in Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency, Twitter Audience Survey | Leave a Comment »

U.S. Searches Increasing By One Billion Per Month

April 12, 2010

From comScore:

Americans conducted 15.4 billion searches in March, up 7 percent from February. Google Sites accounted for 10.0 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.8 billion), Ask Network (593 million) and AOL LLC (380 million).

US Searches Increase

US Searches Increase

U.S. core searches increased by one billion from February to March 2010 increasing U.S. searches per capita per month (SPCPM) to nearly fifty.

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Posted in comScore, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency, Searches Per Capita Per Month | 1 Comment »

How To Use The Google Adwords Keyword and Search-Based Keyword Tools

April 11, 2010

Use the Google Adwords keyword tool and the search-based keyword tool to generate new keywords for your campaigns.

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Posted in Google Adwords Tools, Marketing Communications, Search Based Keyword Tool, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency | 1 Comment »

The Next Generation Of Communication On The Web

April 10, 2010

Stare at something long enough and you will see what’s both there and what’s still missing.

The challenge is to not get distracted by shiny objects while staring something down.

Isn’t it obvious what the next generation of communications will be on the web?

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Posted in Marketing Communications, Next Generation Of Communication On The Web, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency | Leave a Comment »

Shorting The Mobile Advertising Business

April 9, 2010

Yesterday Apple launched its new mobile advertising product called iAds.

Steve Jobs explained why Apple will be offering the inline advertising via apps as opposed to trying to duplicate a search ad product like Google’s by saying “People aren’t searching on a mobile device like they are on a desktop device.”

While his comments illustrate the present reality of search usage on mobile phones, it also begs the question: Why would mobile users use search on their mobiles en masse any way?

My prediction – there won’t be much more significant search usage even as smart phones achieve deeper market penetration.

Yes, there may be a huge installed base of iPhone owners but just because there is doesn’t mean the mobile audience will be worth much to advertisers whether search or display.

I know Google is trying to get AdMob bought and Apple bought their own mobile advertising company recently, but I think the Google transaction was simply a defensive one – to keep AdMob out of Apple’s hands while also getting their arms around the largest mobile display advertising platform.

To put this in perspective, Google’s offer price for adMob is greater than the entire mobile advertising industry’s present annual sales according to eMarketer.

Mobile may appear to be a promising display advertising platform and channel to both Google and Apple just because of its audience size, however I predict the mobile advertising business both search and display will fail to meet Google’s, Apple’s and their collective advertisers expectations even more so than social media advertising has failed to live up to its hype.

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Posted in iAd, Marketing Communications, Mobile Advertising Business, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency | Leave a Comment »

Control Advertising Costs With Adwords

April 7, 2010

Google Adwords allows advertisers to have total control over their advertising costs.

Follow these simple tips to make the most of an advertising budget.

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Posted in Google Adwords, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency | Leave a Comment »

Google Adwords Search Funnels Time Lag

April 6, 2010
Search Funnel Time Lag

Search Funnel Time Lag

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Posted in Google Adwords, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Funnels Time Lag, Search Marketing, Search Marketing Agency | Leave a Comment »

YP.com: Great Domain For Shortening URLs

April 5, 2010

I was speaking with a friend of mine who sat with Randall Stephenson at a recent technology conference.

He was proud that the Chairman, Chief Executive Officer and President of AT&T was born and raised here.

Stephenson has taken great strides in making AT&T more relevant at a time when brands mean less to consumers than since when brands were first conceived.

One brand struggling to remain relevant and retain what value it has left is AT&T’s Yellowpages.com

A Google search for “yellowpages” finds the Yellowpages.com domain and their YP.com brand atop the search results page.

Kind of confusing… which domain is it YellowPages.com or YP.com?

Yellow Pages Search

Yellow Pages Search

Based upon this ambiguous messaging, its unclear to me which brand and domain AT&T actually sends its visitors to let alone which brand its actually using.

Kind of reminds me of the MSN – Live – Bing drama.

Mr. Stephenson – which brand is it – YellowPages.com or YP.com?

Anyway one thing is for certain, if I were running the site I would turn YP.com into a url shortener for both YellowPages.com advertisers and its users so they could share information with each other via their mobile phones.

YP.com looks like the perfect branded url shortening service to me.

I am sure some legal department somewhere could think of a hundred reasons not to do it but from a relevancy stand point – what could make the Yellow Pages any more relevant than deploying its YP.com brand as a url shortening service for its advertisers?

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Posted in Google Search, Marketing Communications, Randall Stephenson, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency, URL Shortener, Yp.com | Leave a Comment »

Measuring Multi-Channel Marketing Performance

April 4, 2010

Avinash Kaushik presents “Blurring the Line: Non-Line Driven Analytics” for multi-channel marketers at a Think with Google summit.

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Posted in Marketing Channels, Marketing Communications, Multi-Marketing Channel, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency | Leave a Comment »

Google Global-Local Commerce Innovations

April 3, 2010

Sameer Samat, Director of Product Management, and Paul Lee, Business Product Manager, present “Global-Local Innovations” at a Think with Google summit.

Their presentation encapsulates Google’s vision for Multi-Channel Marketing – to make finding where to buy a product near you as easy as finding it online via their product search, maps, ads and mobile search.

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Posted in Google Global-Local Commerce Innovations, Google Product Search, Marketing Communications, Multi-Marketing Channel, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency | 1 Comment »

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