Archive for the ‘Search Engine Optimization Company’ Category

Be Found On Twitter: Where Is The Opt Out Button?

March 2, 2010

Many Twitter users have recently been greeted with the following “Be found on Twitter” box when they log into their Twitter account on the web.

What seems unusual about Twitter’s efforts to “make it easier for people to discover their friends and colleagues on Twitter” is the two options they present to users – “Good to go!” and “Ask me later”.

Seems like Twitter should also offer a “No I don’t want to be found, Don’t ask again!” box.

Be Found On Twitter Opt Out

Be Found On Twitter Opt Out?

By virtue of the fact Twitter hasn’t offered this third type of option, I would then guess they have additional plans beyond their  just “make it easier for people to discover their friends and colleagues on Twitter” claim.

With an a Twitter advertising platform imminent, the additional location, email and phone data they happen to gather on users will surely also be used to help Twitter target advertising based on the data users provide.

Until Twitter offers the “No I don’t want to be found, Don’t ask again!” box, I will continue to x out the “Be Found on Twitter” box each time its presented.

Year To Year Ad Spend, By Media

March 1, 2010

From the Nielsen Company:

U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.

“Fourth quarter ad spending was down just two percent year-over-year, and that helped soften the full-year decline,” said Terrie Brennan, senior VP for new business development at The Nielsen Company. “In fact, most of the top advertisers showed increased spending late in the year. These are encouraging signs for an ad market that’s still trying to stop the bleeding.”

Year To Year Ad Spend, by Media

Year To Year Ad Spend, by Media

With a contraction in spending of 44.9%, the Local Sunday Supplement’s days may be numbered.

Search Analysis – Olympics

February 28, 2010

Hitwise Search Intelligence data reveals the top websites from the complete list of websites that received traffic from the search term ‘olympics’.

The results are ordered based on the volume of traffic for the week ending February 20, 2010.

Olympics

Olympics

I was surprised to see Hitwise data show Google News was the third most popular destination for Olympic searches.

Athens Greece In 3D With Google Earth

February 27, 2010

Now Google Earth users can see Athens, Greece in 3D. To view make sure the “3D Buildings” layer is checked in the Layers panel.

VIsit http://earth.google.com to download Google Earth.

Publcize WordPress Blogs To Facebook

February 26, 2010

You can now send WordPress.com posts to Facebook.

Publicize WordPress Facebook

Publicize WordPress Facebook

From the WordPress Blog:

These connections are per blog and per user, so those of you with several blogs can choose which ones to connect, and those of you with multiple authors on one blog can each hook up your Facebook accounts separately.

I use WordPress Publicize to Twitter, but doubt I will ever publicize any of my WordPress blogs to Facebook.

Google Buzz Interupting Every Gmail Inbox?

February 10, 2010

When I logged into my Gmail account this morning, I was greeted by the following full page ad for Google Buzz.

Gmail Buzz In Every Inbox

Gmail Buzz In Every Inbox

Google lets gmail accounts holders either check out Buzz now or later.

Fortunately, I have more than one Gmail account to trial Google Buzz from.

I am not so sure I want all of my contacts and other details surfaced from my primary email address now or even at some point in the future.

The Audience For Journalism Isn’t Transactional

February 9, 2010

Today I was thinking about how neither the old or new media pundits “get” what’s “killing” journalism.

My answer – The audience for journalism isn’t transactional.

Transaction Free

Transaction Free

I cover the subject further in my book – For Sale By Google.

U.S. Mobile Content Usage

February 8, 2010

Via comScore MobiLens.

In December 2009, 63.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points from three months prior. Browsers were used by 27.5 percent of U.S. mobile subscribers (up 1.5 percentage points), while subscribers who played games made up 21.6 percent (up 0.2 percentage points).

Mobile Content Usage

Mobile Content Usage

As smartphones continue their penetration into the mobile phone user base, look for them too further mimic personal computer usage patterns.

Watch All Of The Super Bowl Ads On Advertising Age Except Google’s

February 7, 2010

Advertising Age has a list of all the ads aired during Super Bowl XLIV.

Advertising Age

Advertising Age

However, Advertising Age has inexplicably omitted Google’s first Super Bowl ad from their list.

Surely this was unintentional on Advertising Age’s part.

Google Super Bowl Ad

February 6, 2010

Google CEO Eric Schmidt has used his Twitter account to announce the airing of a Google commercial during the third quarter of Super Bowl XLIV.

Google Super Bowl XLIV Ad

Google Super Bowl XLIV Ad

I have done some preliminary searches on YouTube thinking maybe Google’s Super Bowl XLIV commercial had been inadvertently or purposefully uploaded to create additional buzz.

Such doesn’t appear to be the case.