The Only Three Ways To Grow A Digital News Business

March 13, 2014

There are only three ways to grow a digital news business:

1. Increase the number of visitors.

2. Increase the number of pages viewed by each visitor.

3. Increase the amount of time each visitor spends on the site.

 

The Google Billion AdWords Club

May 31, 2013

I have now bought over 1 billion Google AdWords ads.

One Billion Google AdWords Ads Placed - Tim Cohn | Billion AdWords Club

One Billion Google AdWords Ads Placed – Tim Cohn | Billion AdWords Club

As such, I am founding the Google Billion AdWords Club.

Run a billion Google ads,  join the club.

Tim Cohn Google Partner

An Update On My Blog Postings And Twitter Activity

May 8, 2012

I have written over 1,500 blog posts @ SearchMarketingCommunications.com & TimothyCohn.com while also posting 37,899+ Tweets @TimCohn

I stopped blogging regularly in 2011 and began publishing The Tim Cohn Digital Daily.

What Is Advertising Dematerialization?

February 27, 2012

Advertising dematerialization occurs when a company’s advertising spend with media contracts when shifting its ad dollars from traditional media advertising to digital media advertising.

Advertising Dematerialization

Advertising Dematerialization

There are many theories as to why advertising spend decreases when transferred from traditional media to digital media however dematerialization provides the simplest explanation for this economic phenomena.

From Wikipedia: In economics, dematerialization refers to the absolute or relative reduction in the quantity of materials required to serve economic functions in society. In common terms, dematerialization means doing more with less.

Personal Data Is Not Predictive

February 1, 2012

Personal data is not predictive.

Private Data Isn't Predictive

Private Data Isn't Predictive

If private personal data were predictive, then public personal data would be predictive too.

All Innovation Is Combination

November 1, 2011

There is nothing new under the sun – just different combinations.

Innovation Is Combination

Innovation Is Combination

Therefore, all innovation is the combination of that which already exists.

The Awareness Continuum

October 13, 2011

You either are aware of a thing or you are not.

The Awareness Continuum

The Awareness Continuum

An audience is either aware of your company, products and services or they are not.

One Million Search Query Impressions In A Month

September 16, 2011

For the first time in its history, this blog reached 1,000,000 search query impressions within a single one month’s time period.

One Million Search Query Impressions

One Million Search Query Impressions

What’s interesting about this stat is that I stopped posting here regularly six months ago.

Probabilistic Purchasing

September 14, 2011

Look for more sites like Decide.com to appear as data mining becomes more prevalent.

I think this new business model could be considered to be “Probabilistic Purchasing”.

Probabilistic Purchasing

Probabilistic Purchasing


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