I stopped blogging regularly in 2011 and began publishing The Tim Cohn Digital Daily.
Advertising dematerialization occurs when a company’s advertising spend with media contracts when shifting its ad dollars from traditional media advertising to digital media advertising.
There are many theories as to why advertising spend decreases when transferred from traditional media to digital media however dematerialization provides the simplest explanation for this economic phenomena.
From Wikipedia: In economics, dematerialization refers to the absolute or relative reduction in the quantity of materials required to serve economic functions in society. In common terms, dematerialization means doing more with less.
Personal data is not predictive.
If private personal data were predictive, then public personal data would be predictive too.
I came across this cool app which maps the geographic location of a Twitter user’s audience.
Here are some top level findings about my Twitter audience.
64% of my followers are from the #UnitedStates, 6% are from the #UnitedKingdom & 6% are from #NewYork.
Discover more about your Twitter audience at tweepsmap.com.
There is nothing new under the sun – just different combinations.
Therefore, all innovation is the combination of that which already exists.
You either are aware of a thing or you are not.
An audience is either aware of your company, products and services or they are not.
For the first time in its history, this blog reached 1,000,000 search query impressions within a single one month’s time period.
What’s interesting about this stat is that I stopped posting here regularly six months ago.
Look for more sites like Decide.com to appear as data mining becomes more prevalent.
I think this new business model could be considered to be “Probabilistic Purchasing”.
While I may have stopped blogging day in and day out, I have continued to “microblog” via Twitter.
Below is my TweetCloud for the last ninety days.
It appears I have remained on topic although I am not sure why the Google tag translated into “poople”.
Guaranteed to work… just give it a try.
How can you get the attention of any business owner in the world?
Tell them something they don’t already know about their own business.