The Business Prevention Department

December 28, 2009

AT&T’s iPhone Real Time Public Relations Nightmare

December 27, 2009

AT&T has reportedly stopped selling iPhones in New York to limit the smart phones bandwidth consumption on their network.

ATT iPhone 3G

ATT iPhone 3G

Being Sunday night in between major holidays, its unlikely AT&T – a large and sluggish corporate behemoth – is aware what’s happening to their  brand’s reputation in Google’s real time search – let alone

ATT + iPhone

ATT + iPhone

what’s being Tweeted in the Twitterverse.

AT&T Twitter Search

AT&T Twitter Search

Google Search History

December 26, 2009
August 11, 2006 Search History

August 11, 2006 Search History

Crowdsourced Road Conditions on Google Maps

December 25, 2009
Crowd Sourced Road Conditions on Google Maps

Crowd Sourced Road Conditions on Google Maps

Duplicating Twitter Accounts To Drive Page Views?

December 24, 2009

I noticed a bunch of funky Retweets yesterday in my Twitter account.

However, they weren’t true Retweets because each were constructed with RT @ -timcohn which effectively deletes an original Retweeter from appearing in the Retweet stream.

Duplicate Twitter Accounts

Duplicate Twitter Accounts

Each account had a woman’s name along with an attractive picture.

Each account also had the exact same number of Tweets (1952).

Although I have an idea why Retweeters may be stripped from a Retweet  Stream, I have no idea why someone would take the time to duplicate a bunch of Twitter accounts and then send traffic to a wide variety of non related non montizeable sites.

Any ideas?

About Communications

December 23, 2009

I received the following comment from an acquaintance regarding succeeding in the communications field:

Someday over lunch maybe you can enlighten me on how to thrive doing this work.

The following was my short answer to his question.

1. You have to know your audience and how to reach or be reached by them.

2. You have to understand how your solution(s) correspond to their problems.

3. The audience has to trust you and what you say.

4. They have want/need, prefer and pay for what you offer over any of their other alternatives.

What Can Google Do To Help Your Advertising?

December 22, 2009

Apparently the employees at Heartland Publications did not see or answer Google’s ad before they filed for bankruptcy.

Heartland Publications Bankruptcy Google Ad

Heartland Publications Bankruptcy Google Ad

I am not sure Google’s answer would have helped Heartland Publications anyway: “Get in a time machine, disinvent the internet and then sell ads off all the world’s content.”

$20 Million Happy Holidays Gift From Google

December 21, 2009

Its that time of year again where Google doles out gifts to its customers.

This year Google has done something a little different…

From Google:

Hello,

As we near the end of the year, we wanted to take a moment to thank you for the time, energy, commitment, and trust you’ve shared with us in 2009.

With sharing in mind, this year we’ve decided to do something a little different . We hope you’ll find it fits the spirit of the holiday season.

We’re looking forward to working with you to build lasting success in 2010.

Happy Holidays,
Your Google Team

Happy  Holidays From Google

Happy Holidays From Google

Clicking the “something a little different” takes Google advertisers to the following page where 25 charities are listed to receive $20 Million dollars in charitable contributions from Google.

$20 Million Gift

$20 Million Gift

Congratulations to the following 25 charities and to Google for helping out these worthy charitable organizations.

Feeding America, Boys and Girls Clubs, Smile Train, CARE, Mothers Matter, World Wildlife Fund, Natural Capital Project, Mobile Creches, Prajwala, HEAL Africa, African Institute for Mathematical Sciences, The Mango Tree, National Center for Missing and Exploited Children, Harlem Children’s Zone, Save the Children, Latin America focus, Reporters Without Borders, Witness, Loud Against Nazis, Global Voices, Ushahidi, Save the Children, Middle East and Eurasia focus, Grupo Cultural Afro Reaggae, Ashesi University College, Ghana, Pratham, Australian Indigenous Mentoring Experience, Shin Shin Educational Foundation and the Tzu Chi Foundation.

New Features In Google Analytics Webinar

December 20, 2009

How To Target Ads To The Gmail Funbox In Google Adwords

December 19, 2009