Its not often you can enter an established domain in Google’s keyword suggestion tool and get –
“No search results were found. Please try again.”
Particularly from a U.S. Federal Government website, but such is the case here:
Stump The Google Adwords Keyword Tool
Want to know more about search engine optimization?
Look no further than Google itself and their Search Engine Optimization Starter Guide.
About the Guide From Google:
Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
Google Editorial + Ads
The 22 page guide has useful information both the webmaster and small business owner may find helpful.
Now go get yourself a copy and get optimizing!
I am not sure marketers can have a relationship with their audience however as the astute marketer in this video points out – “if we listen well, we can fit our brands into their lives in a meaningful way.”
She also correctly describes the single most important aspect of successful brand communication- “to get to a single thought… a single nugget of meaning…”
For all you SEO fans out there wondering about or maybe even pontificating what results if any will materialize from the launch of Google Instant, I have a rather simplistic albeit cryptic prediction:
With the launch of Google Instant; the tail will stop wagging the dog.
Adjust your search marketing communications accordingly.
I learned about the Chernoff Face from the post My Data Have Feelings by Siddharth Shah of Efficient Frontier at a post on Search Engine Land.
About the Chernoff Face from Wikipedia:
Chernoff faces display multivariate data in the shape of a human face. The individual parts, such as eyes, ears, mouth and nose represent values of the variables by their shape, size, placement and orientation. The idea behind using faces is that humans easily recognize faces and notice small changes without difficulty. Chernoff faces handle each variable differently. Because the features of the faces vary in perceived importance, the way in which variables are mapped to the features should be carefully chosen (eye size and eyebrow-slant have been found important)
This example shows Chernoff faces for lawyers’ ratings of twelve judges.
Chernoff Faces
While I hadn’t heard of Chernoff Faces prior to reading Shah’s Search Engine Land piece, I have spent a great amount of time developing and testing visual models for categorization of audience personas.
Whether or not a Chernoff Face model will work in my research, I don’t yet know.
Thinking about what if any implications the Chernoff Face might have on my research.
I didn’t have a succinct answer to the question posed above until I saw the poster below hanging on my son’s sixth grade science classroom wall last night.
The Scientific Method!
For Sale By Google and The Scientific Method
While proving my book’s hypothesis scientifically has accounted for more than half the time it has taken me to write it, the remainder can be attributed to indecision about the optimum audience target and and my obsession with extending the book’s shelf life before completing it.
These three hurdles were challenges I didn’t know I would encounter during the book writing process.
None were easily overcome either.
However, I have addressed and solved each of these problems to my satisfaction now.
Google’s latest innovation – Google Instant – shows results as you type.
“We want to make Google the third half of your brain.” Sergey Brin
With the sale of the Yahoo search engine to Microsoft and the discontinuation of its Ambassador paid search manager designation, search agencies and their employees may want to consider replacing their Yahoo credentials with the equivalent certification offered by Microsoft Advertising.
Paid search marketers can become certified Microsoft adCenter experts through the adExcellence Accreditation program.
To prepare for the Microsoft adExcellence accreditation exam and become listed in the Microsoft adExcellence Membership Directory, paid search managers will need to study the following seven courses in the Microsoft adCenter Learning Center.
Microsoft adCenter Training
Upon successfully passing the adExcellence Exam, applicants will then become members listed in the Membership Directory.
adExcellence Membership Directory
As of today, there are 1,057 members in the Microsoft adExcellence Membership Directory.
There may be nothing more beautiful in the world than a line of communication laid bare.
Line of Communication
Nor may there be anything more powerful.
If wars are lost or won through communication, what more important tactic can be used to defeat the competition and win profits in business than the successful use of the line of communication?
Google Analytics experts Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.
Topics covered in this video include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more.
Search Marketing Communications 
You must be logged in to post a comment.