Archive for the ‘Search Marketing’ Category

Taking The New Google Certification Program (GCP) Exams At Google Offices

September 21, 2010

I received an email from Google regarding taking their new exams at one of four Google offices.

I just now noticed the email concludes with a request to keep the program details confidential so I guess I will.

Google really takes confidentiality seriously – so much so they issue invitations to Google partners with confidential emails addressed to: Hi,

Hi

Hi

Google Real Time Search

August 26, 2010

From the Official Google Blog:

When we first introduced our real-time search features last December, we focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Today we’re making our most significant enhancements to date, giving real-time information its own home and more powerful tools to help you find what you need. Now you can access Google Realtime Search at its own address, http://www.google.com/realtime (the page is rolling out now and should be available soon. Use this link if you want to try out the new features right away).

Here is what the new Google search property looks like.

Google Real Time Search

Google Real Time Search

Watch this video to learn more about Google Real Time Search:

?

August 24, 2010

Seeing if I can post from my iPad without having to download additional apps….

I can type a post but not add images.

Fastest Growing Domains July 2010

August 23, 2010

From the Compete Blog:

Fast Movers July 2010

Fast Movers July 2010

A brief synopsis:

Looks like Groupon is growing in popularity. I expect we’ll see Groupon on this list again. Last week they had a “get $50 at Gap for $25″ offer that sold over 445,000 vouchers in a day.

Discovery.com saw an increase in traffic for Shark Week, while match.com members were looking for other fish in the sea in the month of July. Summer blockbusters have driven moviegoers to seek out air conditioning (and buttery popcorn by the gallon), booking their tickets on moviefone.com. I couldn’t restrain the giggles while remembering the Seinfeld episode where Kramer pretends to be the moviefone guy.

Reaching The Local Audience

August 22, 2010

From eMarketer:

Social media has increased its importance around the world, and while social network advertising continues to grow quickly in the US, spending in other markets is set to rise even faster. But brand marketers still don’t feel social media is the most effective way to reach their international audiences.

A June 2010 survey conducted by Harris Interactive for social marketing platform Buddy Media found that more than 90% considered it at least somewhat challenging to reach audiences in local markets with a unified brand message.

The most popular tactics used to market to local audiences were websites with local content (69%), print ads (62%) and event promotion (59%). Less than half of respondents used social media fan pages for this purpose, and less than one in three used paid social media advertising. Websites with local content were considered the most effective tactic, named by 30% of brand marketers, compared with just 10% who thought fan pages were best.

Reaching The Local Audience

Reaching The Local Audience

If Brand Managers consider websites with local content the best way to reach customers in local markets, why would any other category of advertiser regardless of size or budget think otherwise?

Google Places Disconnect

August 7, 2010

Not sure how Google Places can show my business listing data “Pending” and Being reviewed yet still send me account traffic statistics.

Pending Being Reviewed

Pending Being Reviewed

How can Google Places collect and email me their report data about an account that is Pending and Being Reviewed?

Google Places Disconnect

Google Places Disconnect

Based on the screen shot above, would it be unreasonable for me to conclude Google gathers data about business listings whether they have applied for a Google Places account and been approved or not?

Audio Post

August 6, 2010

Audio Post

August 5, 2010

Back To Business

July 27, 2010

After nearly two weeks on the road, I will be back in my office tomorrow.

After a great deal of reflection, I have decided to take a different course than the one I have been on for the last ten years.

Audio Post

July 26, 2010