Now Google Earth users can see Athens, Greece in 3D. To view make sure the “3D Buildings” layer is checked in the Layers panel.
VIsit http://earth.google.com to download Google Earth.
Archive for the ‘Search Marketing’ Category
Athens Greece In 3D With Google Earth
February 27, 2010Publcize WordPress Blogs To Facebook
February 26, 2010You can now send WordPress.com posts to Facebook.
Publicize WordPress Facebook
From the WordPress Blog:
These connections are per blog and per user, so those of you with several blogs can choose which ones to connect, and those of you with multiple authors on one blog can each hook up your Facebook accounts separately.
I use WordPress Publicize to Twitter, but doubt I will ever publicize any of my WordPress blogs to Facebook.
Google Web Analytics TV
February 23, 2010Google Analytics experts Avinash Kaushik & Nick Mihailovski answer questions about Analytics and other Google tools.
Topics covered in this Episode #6 video include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more.
Does Your Business Have A Searched, Blended Or Branded Web Presence?
February 22, 2010After managing web traffic at a variety of different businesses for over a decade now, I have concluded there are three general types of businesses online – the searched, blended and branded web presence.
The following examples illustrate each of the three different types of sites and their positioning for web traffic.
Let’s start with the least common of the three types of traffic – the searched site.
The searched site has been organized, designed and optimized to attract and extract the maximum search traffic available from a particular business category.
The searched site business understands market demand for their particular niche and has set out to capture mind, search and market share at the expense of their competition.
Any business originating the majority of its traffic referrals from organic search relative to its direct and other traffic sources falls into the searched category.
Top Traffic Sources CBG
Searched businesses are the exception not the rule.
Top Traffic Sources MP
The second type of business positioning online is the blended site.
The blended site is much more common and is usually the result of several design iterations over the course of time by several different parties.
Although not fully optimized for search market demand, the site receives its share of organic search engine referrals, yet receives a higher percentage of its traffic from direct navigation and other referrals via other forms of online and offline advertising.
Top Traffic Sources IT
Established and mature businesses usually enjoy a blended online presence through past years of offline and now online marketing and advertising.
Top Traffic Sources S
Businesses with a blended presence often have the resources and budgets to experiment with site design and optimization which their site’s traffic referral results reflect.
Top Traffic Sources P
Often blended search presence site’s experiment with and embrace paid search (CPC) advertising to further exploit their initial positive search engine results.
Top Traffic Source GS
CPC search often then becomes a major source of predictable recurring traffic and results for the blended business site.
Top Traffic Sources RPS
A small percentage of businesses with blended traffic recognize the positive economic impact paid search (PPC) has had on their site and business, then preferring paid search traffic sources to all others.
The Branded web presence is the final type of website traffic position.
Top Traffic Sources SE
The branded business site is one that typically enjoys a strong market presence offline yet has experienced little competitive pressure online.
As a result, the branded business hasn’t yet established a web presence or reached an audience beyond the direct navigation traffic it receives which most likely comes from its existing customers who use their browsers to navigate directly to the brand’s website address.
While customer retention is important for brands, branded web presence sites can draw from the positioning strategies of the searched and blended sites to both attract and acquire new customers that it otherwise wouldn’t have attracted or acquired through a branded presence alone.
Which type of web presence does your business have: Searched, Blended or Branded?
Follow The Google Buzz Team
February 20, 2010Have issues with Google Buzz?
Follow the Google Buzz Team @Google.com/Profiles/Googlebuzz#buzz and let then let them know what you think.
Google Buzz Team
About the Google Buzz Team account:
Hey all — this is the account for the Google Buzz team. We’ll post all sorts of updates here about what we’re working on. Feel free to give us feedback and ideas on Google Buzz!
Google Search Customizations Revert To Customized Setting In Time
February 16, 2010I downloaded the Google Chrome browser a couple months ago for testing purposes.
I have never logged into a Google account with the browser and disabled the search customization feature immediately upon installation.
To my surprise, I have had to disable search customization in Google Chrome at least three times since I began using the browser because the browser automatically resets to customized search settings.
Google Web History
I am pretty sure the vast majority of people – ie, excluding the search industry and perhaps lawyers, will not be aware that their initial disabling of Google search customization was in fact in vain.
Anybody else experience this?
Over what period of time or after what sequence of events?
I believe my particular search customization appeared after searching for the same terms approximately ten times.
Google Web Analytics TV; Episode #5
February 2, 2010Google Analytics experts Avinash Kaushik & Nick Mihailovski answer burning questions about Analytics and other Google tools in this video series.
Episode #5 topics covered include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more.
Twitter Local Trends: A Long Road To Hoe
January 26, 2010Twitter has added Location settings for account holders to see what is happening in their particular city.
Twitter Local Trends
Twitter presently offers their location service at a Worldwide level or at the country level for Brazil, Canada, Ireland, Mexico, United Kingdom and the United States.
Further localized selections are available at the city level for fifteen cities thirteen of which are in the US.
Twitter Local
If I were to guess why Twitter’s initial selections were so sparse I would guess its because they don’t yet have enough data from any other areas to populate and refresh real time lists.
I won’t expect to see the top 50 DMAs on their options list anytime soon.
Average U.S. Internet Usage December 2009
January 25, 2010Via the Nielsen company:
The average US web user visited 83 domains, had 51 internet sessions, surfed 2,614 pages and spent an average of 56 seconds per page in December 2009.
Average U.S. Internet Usage December 2009
How Google Search Ads Work
January 24, 2010This video explains how Google search ads work and how they can be beneficial to Google users.
According to Google Product Manager Nundu Janakiram:
“People do web searches for three basic reasons” – Entertainment, Enlightenment and most frequently for Information.
Google search ads occur during “moments of relevance.”
Search Marketing Communications 
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