Archive for March, 2011
Audio Post
March 12, 2011eHow Word Cloud
March 11, 2011I thought this word cloud of eHow from Yahoo Labs Research was quite instructive.
eHow
Communications Royalty
March 10, 2011Content is King. Context is Queen.
Royalty
Combined the two can produce royalty.
Inbound Marketing Not Free
March 9, 2011Inbound marketing and marketing automation are types of marketing that have caught the imagination of businesses looking for a quicker softer way of managing their communications.
Many types of inbound marketing are thought to produce results for free.
Some marketing sources commonly thought to be free are:
SEO
Research / White Papers
Infographics
Social Networks
Webinars
Document Sharing
Word of Mouth
Podcasting
Q & A Sites
Type-In-Traffic
Direct / Referring Links
Social Bookmarking
Forums
Online Video
Comment Marketing
Blogs + Blogging
News / Media / PR
While I am sure repackaging these forms of marketing as free sources of traffic if not results surely sells, they are anything but free.
Why?
Because somebody somewhere in your organization had to create the original content used to communicate your firm’s initial market position.
Additionally, it wasn’t created overnight and thus any messaging product produced was the result of consistent and disciplined labor.
Unless you crowd sourced your company’s messaging, you at a minimum have ongoing sunk time costs and more than likely ongoing sustained labor costs invested in the source marketing which in turn produces the inbound or free marketing response.
There is no such thing as a free lunch nor is there any such thing as free marketing.
Inbound marketing in actuality is just the channel through which a response is received or not…
Sergey Brin Major Direct Stock Holder Status?
March 8, 2011According to Google’s Major Direct Holders forms, it appears Sergey Brin is no longer a major direct holder of Google stock at least according to Yahoo Finance.
- Direct Holders Of Google Stock
Unless of course Mr. Brin somehow controls a major share of Google’s stock indirectly or in some other class that doesn’t require being reported by Google to the SEC.
Or the Yahoo Finance site has somehow incorrectly reported Mr. Brin’s amount of stock ownership as 0 shares.
- Google Insider Roster
Not sure how to reconcile these two different sets of numbers let alone this SEC filing showing Brin still owns 27,126,186 shares of Class A Common Stock.
- Brin Stock Ownership
Assuming the SEC data is correct, then how can the Yahoo data be correct too?
Or are these seemingly conflicting sets of data actually both correct?
Here is what I have come up with:
Class A Common must convert to Class B and constitute direct holder status which in turn carries voting rights and requires reporting to the SEC.
If Brin isn’t showing any B via the Direct Holder forms, then can he
1). Convert more A at will as needed to vote?
2). Is the Direct holder report inaccurate as of March 1 because its constantly showing fluctuations in the # of shares management owns and as such have Brin’s voting rights have remained the same as before when he was reported to be a major direct stock holder?
3a). Are Brin’s or any other officers voting rights not tied to Direct Holder status at all?
3b). Or aren’t Brin’s and other officers voting rights tied to Direct Holder status and if so, what are the implications of his no longer appearing to be one?
Research Completed
March 7, 2011I have spent the better part of the last ten years researching marketing online through Google search.
I think at this point I have found all that I set out to discover as well as much I hadn’t.
While my discoveries have produced a great deal of personal satisfaction on the one hand, on the other they have also produced a level of personal disenchantment with the web in general.
Thinking about it all…
Its All Comes Down To Trust
March 6, 2011When it comes time to buy, the buying process both begins and ends with trust.
Trust
914 Days In A Row Of Consecutive Blogging Ends
March 5, 2011I have been blogging here for the past 914 days in a row – every single day since September 1, 2008 – and after a rather exhaustive day being preoccupied with offline matters, I inexplicably forgot to get a post written yesterday.
Try focusing on getting a blog post written day in and day out regardless of what else is going in one’s life is easier said than done.
For the last two years I have been writing not one but two blog posts a day – one here and one at my personal blog – TimothyCohn.com.
Last year I missed getting a post made to my personal blog once under similar circumstances.
Regardless, I wrote and posted 730 blog posts in 2010.
914 Consecutive Days Posting
That being said – I don’t know what else to say here other than I am sad to see that particular streak end in the way it did – through fatigue and forgetfulness.
New Google Search Results For Twitter Accounts
March 3, 2011Google appears to have changed the type of results they display within search results for some Twitter accounts, at least mine anyway.
Google Twitter Search Results
Instead of listing a series of Tweets inline under the Twitter domain, Google is now publishing the last Tweet within the Twitter search result.
For Squares?
March 2, 2011Is Four Square for squares only?
FourSquare
Possibly so since 99% of the population consider themselves circles.
Search Marketing Communications 
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