Archive for the ‘Inbound Marketing Not Free’ Category

Inbound Marketing Not Free

March 9, 2011

Inbound marketing and marketing automation are types of marketing that have caught the imagination of businesses looking for a quicker softer way of managing their communications.

Many types of inbound marketing are thought to produce results for free.

Some marketing sources commonly thought to be free are:

SEO

Email

Research / White Papers

Infographics

Social Networks

Webinars

Document Sharing

Word of Mouth

Podcasting

Q & A Sites

Type-In-Traffic

Direct / Referring Links

Social Bookmarking

Forums

Online Video

Comment Marketing

Blogs + Blogging

News / Media / PR

While I am sure repackaging these forms of marketing as free sources of traffic if not results surely sells, they are anything but free.

Why?

Because somebody somewhere in your organization had to create the original content used to communicate your firm’s initial market position.

Additionally, it wasn’t created overnight and thus any messaging product produced was the result of consistent and disciplined labor.

Unless you crowd sourced your company’s messaging, you at a minimum have ongoing sunk time costs and more than likely ongoing sustained labor costs invested in the source marketing which in turn produces the inbound or free marketing response.

There is no such thing as a free lunch nor is there any such thing as free marketing.

Inbound marketing in actuality is just the channel through which a response is received or not…