Search Marketing Communications

Use the Assisted Conversions report in Google AdWords Search Funnels to identify and evaluate the impact certain keywords, such as generic (non-branded) keywords, have on conversions.

Indeed, the keyword universe consists of either generic or branded keywords.

Whether generic keywords assist in brand related keyword conversions speaks volumes about the strength of a particular brand.

Tags: Adwords Search Funnels, Assist Keywords

This entry was posted on May 2, 2010 at 4:31 pm and is filed under Adwords Search Funnels, Assist Keywords, Google Adwords, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.