Search Marketing Communications

In this Google webinar, Avinash Kaushik gives marketers a list of five things they can do to improve their business results.

The theme of Kaushik’s presentation “Aggregation of Marginal Gains: Little Changes, Large Results” stemmed from John Carlzon’s quote: “You cannot improve one thing by 1000% but you can improve 1000 little things by 1%.”

In his Google webinar, Kaushik also brilliantly condensed the essence of business management into three simple steps:

1. Increase revenue

2. Decrease costs

3. Improve customer satisfaction and loyalty.

Tags: Aggregation of Marginal Gains, Google Webinars, Marketers

This entry was posted on May 23, 2009 at 10:03 pm and is filed under Aggregation of Marginal Gains, Google, Google Webinars, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.