Share of Advertising Spend by Media



Nielsen Online, AdAcross
Month of February 2008

* Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

Ad Spending by Medium
Medium Share of Spending
Network Television 25.5%
Cable Television 21.7%
Local Television 16.0%
National Magazines 12.4%
Internet 7.3%
Local Newspapers 4.9%
Syndicated Television 3.0%
Hispanic Television 2.8%
Local Radio 2.4%
Outdoor 1.4%
National Newspapers 1.1%
National Sunday Supplement 0.8%
Network Radio 0.5%
Coupon 0.2%
Local Magazines 0.1%
Local Sunday Supplement 0.0%

Tags: , , , , ,

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: