Archive for September 7th, 2006

Paypal Payments ‘Til Forbid

September 7, 2006

I signed up for a course a few months ago and then soon forgot about my subscription. I went to the site a number of times and got what I needed. Several months have now passed and there isn’t much new at the site except the promise of more to come.

Tonight I spent twenty minutes at the publisher’s site and another twenty minutes on the Paypal site looking for the “cancel my subscription” button or the “stop taking my money” switch. I couldn’t find either.

Looks like this particular Paypal merchant and internet publisher has harnessed the power of the ’til forbid recurring revenue model.

Tags:
Posted in 'Til Forbid, Cancel Paypal Payment, Internet Publisher, Paypal, Paypal Merchant, Recurring Revenue Model | Leave a Comment »

Online Classifieds Visitor Traffic Soars

September 7, 2006

According to comScore Media Metrix online classifieds have grown 47% from last year to 37.4 million internet users. Craigslist.org has seen its traffic increase 99% over last year’s total and is the online classifieds category leader.
Will the newspaper industry ever be able to get the Craigslist genie back in its bottle?

Tags:
Posted in comScore Media Metrix, Craigslist, Craigslist.org, Newspaper Industry, Online Classifieds | 1 Comment »

Yellowbook.com

September 7, 2006

David Carradine is appearing in Yellowbook.com commercials airing on national cable channels. I grew up in the 70’s watching Carradine as Kung Fu. Mr. Carradine attended a party at my now in-laws home in the early 1980’s where he sang and played the piano. I met his brother Keith Carradine backstage after one of his performances as Will Rogers in the Will Rogers Follies.

It appears Yellow Book has employed Carradine to reach and connect with baby boomer men like myself. My demographic theoritically has the decision making power within small to medium size businesses to make internet yellow pages buying decisions.

How many new internet yellow page advertisers does Yellowbook.com acquire for each $1,000 spent via cable television advertising? Can a Yellowbook.com internet yellow pages advertiser expect to get a higher or lower rate of return from their investment compared to what Yellow Book gets for each $1,000 it spends on cable advertising?

Tags:
Posted in Advertiser, Advertising Costs, Baby Boomer, Buying Decisions, Cable Advertising, Cable Television Advertising, Commercials, David Carradine, Demographic, Internet Advertising, Kung Fu, Market Segment, Small Business Marketing, Yellow Book, Yellow Book Advertising, Yellow Pages, Yellowbook.com | Leave a Comment »