Posts Tagged ‘Wharton School’

Fast Forward: Google and Wharton School Join Forces To Educate Marketers

September 23, 2009

Google and the Wharton School (the oldest business school in America) have joined forces and formed Fast Forward an online resource for educating and empowering marketers.

Google Wharton School Fast Forward

Google Wharton School Fast Forward

From the Fast Forward YouTube Channel:

Marketing is in the midst of a complex transformation. As consumers become more technologically sophisticated and choices multiply, marketing must adapt. Tune in to viewpoints from industry and academic thought leaders to acquire inspiring, empowering and actionable insights.

Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. As we explore what will define success through marketing’s continual evolution, we aim to share ideas and lessons learned to help keep us all better informed and effective as the game – and conversation – rapidly progresses.

The following Google Experiments in Digital Creativity is an example of the content now available from the Google Wharton school Fast Forward project.