Posts Tagged ‘Pay Per Click Advertising’

Microsoft adCenter Spring Update

May 27, 2009

Microsoft adCenter has added several new features this spring to help advertisers: 1).  Save time managing their campaigns, 2). Give them more control over content ads distribution, and 3). Efficiently maintain their accounts to help improve performance.

Specifically the Microsoft adCenter Spring Upgrade gives advertisers the ability to:

•    Apply customer targets and incremental bids at the campaign level.

•    Generate new keywords with improved research and refinement tools.

•    Set and monitor bids with the improved default bid feature.

•    Exclude up to 500 websites where you do not want your content ads to appear.

Microsoft adCenter believes these new feature will help advertisers’ supercharge their ROI.