Search Marketing Communications

Microsoft adCenter has added several new features this spring to help advertisers: 1).  Save time managing their campaigns, 2). Give them more control over content ads distribution, and 3). Efficiently maintain their accounts to help improve performance.

Specifically the Microsoft adCenter Spring Upgrade gives advertisers the ability to:

•    Apply customer targets and incremental bids at the campaign level.

•    Generate new keywords with improved research and refinement tools.

•    Set and monitor bids with the improved default bid feature.

•    Exclude up to 500 websites where you do not want your content ads to appear.

Microsoft adCenter believes these new feature will help advertisers’ supercharge their ROI.

Tags: Microsoft adCenter, Pay Per Click Advertising, ROI

This entry was posted on May 27, 2009 at 8:11 pm and is filed under Microsoft adCenter, Pay Per Click, ROI. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.