Forrester Interactive Advertising Models predicts compound annual growth rates for Interactive Marketing spend in the US through 2014.
Interactive Media Spend
Forrester classifies Mobile Marketing, Social media, Email marketing, Display advertising and Search Marketing as Interactive Marketing.
Interestingly – combined all other forms of Interactive Marketing spend remains half of what is spent on Search Marketing annually both in the present and future.
If the other forms of Interactive Marketing were more effective than Search Marketing, it would seem their spend would exceed the investment made in search by marketers.
Don’t Forrester’s spend predictions confirm all other forms of Interactive Marketing are less effective than Search?
Search Marketing Communications 
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