Posts Tagged ‘Distribution Channel’

Why People Go Online: To Pass Time?

July 19, 2009

A recent poll by Ruder Finn found 100% of respondents cited to “Pass time” as their top reason for going online.

Why People Go Online

Why People Go Online

“Educate self” and “Connect with others” were the second and third top reasons for people to go online.

These reasons along with all the others cited confirm internet media is almost exclusively populated by content consumers.

As such, the internet is now the content producer’s distribution channel of choice.