Search Marketing Communications

A recent poll by Ruder Finn found 100% of respondents cited to “Pass time” as their top reason for going online.

Why People Go Online

“Educate self” and “Connect with others” were the second and third top reasons for people to go online.

These reasons along with all the others cited confirm internet media is almost exclusively populated by content consumers.

As such, the internet is now the content producer’s distribution channel of choice.

Tags: Distribution Channel, Educate Self, Information Consumers, Information Producers, Online, Pass Time

This entry was posted on July 19, 2009 at 9:25 pm and is filed under Educate Self, Information Consumers, Information Producers, Online, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.