Audio Post
August 6, 2010Audio Post
August 5, 2010BackType.com: Enter A URL To See Its Social Impact
August 4, 2010I came across this site BackType.com today while researching some Tweets.
The concept is simple enough – analyze the “impact” of a web page via the amount of socialization it receives.
BackType
I signed up for an account and generated some stats on one of the posts I retweeted.
Summary
BackType presently displays three types of analysis – Summary, Audience and Conversations – each providing a perspective on how and to what degree a particular message engaged its audience.
The Final Frontier: Between The Ears
August 3, 2010Is between the Ears…
The Final Frontier: Between The Ears
Purple Adwords
August 2, 2010After considerable testing, Google has changed the background color of it Adwords advertising product to purple.
Purple Adwords
As luck would have it, my upcoming book For Sale by Google uses the color purple to illustrate Google’s Adwords product.
Coincidence?
I don’t think so.
How To Create A Client Account in Google Adwords My Client Center
August 1, 2010In this video learn more about how to create a new client Adwords account within your My Client Center dashboard.
Relevant Content Key To Successful Communication
July 31, 2010In this video Richard Gerstein, SVP Strategy and Marketing, HP Personal Systems Group argues relevant content will be key to building successful relationships with customers going forward.
My upcoming book For Sale by Google explains in detail how to construct relevant content for successfully communicating with customers.
New Adwords Format For Mobile Devices: Location Extensions With Map Features
July 30, 2010From the Inside Adwords blog:
Earlier this year we launched click-to-call location extensions for search ads appearing on mobile devices with full Internet browsers. Today we’re excited to announce more ways location extensions can be used to connect with local users on the go, whether they’re using their phones to browse the mobile web or engage with their favorite mobile apps.
Many mobile consumers use maps to locate a business and get directions on their phones. With AdWords location extensions, you can now feature your business location and phone number on an expandable map ad that can appear on mobile websites and apps across the Google Display Network. The ad appears as a banner text ad with a business icon that expands to show your business location on a Google map along with your ad creative, click-to-call phone number and option to get directions. Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them. By providing mobile consumers more options to connect with your business, you can drive more traffic to your store, visits to your website and calls to your business.
Learn more about the new Ad format for Mobile devices from the Inside Adwords blog.
An Advertising Innovation: The Sponsored Captcha
July 29, 2010This is the first innovation I have seen in advertising since the search text ad – the Sponsored Captcha.
Sponsored Captcha
The sponsored captcha comes from a company called AdCopy.
AdCopy
By “guaranteeing comprehension” AdCopy ensures advertisers buy only messages consumers pay attention to.
Guaranteed Ad Comprehension
I think the folks at AdCopy have stumbled onto a new and potentially viable brand messaging channel.
The sponsored captcha ad innovation compels me to ask – where else on the web could this same type of advertising system be employed?
Top 50 Web Properties June 2010
July 28, 2010From comScore:
Top 50 Web Properties
Search Marketing Communications 
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