This is the first innovation I have seen in advertising since the search text ad – the Sponsored Captcha.
The sponsored captcha comes from a company called AdCopy.
By “guaranteeing comprehension” AdCopy ensures advertisers buy only messages consumers pay attention to.
I think the folks at AdCopy have stumbled onto a new and potentially viable brand messaging channel.
The sponsored captcha ad innovation compels me to ask – where else on the web could this same type of advertising system be employed?