Archive for the ‘Television's Most Effective Marketing’ Category

Television’s Most Effective Marketing

February 25, 2010

The following spots highlight the most effective TV marketing according to Nielsen for the week ending 01-10-10.

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Nielsen’s most effective television marketing reel includes the top ad, the top product placement and the top hybrid spot.

Nielsen uses their Brand Recall methodology to selects the winners.

I guess if brand advertising on television can’t be held accountable for whether it increases completed brand sales transactions or not, then a good Brand Recall score is the a best brand marketer can hope for.

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