Television’s Most Effective Marketing

The following spots highlight the most effective TV marketing according to Nielsen for the week ending 01-10-10.

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Nielsen’s most effective television marketing reel includes the top ad, the top product placement and the top hybrid spot.

Nielsen uses their Brand Recall methodology to selects the winners.

I guess if brand advertising on television can’t be held accountable for whether it increases completed brand sales transactions or not, then a good Brand Recall score is the a best brand marketer can hope for.


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