Search Marketing Communications

The following spots highlight the most effective TV marketing according to Nielsen for the week ending 01-10-10.

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Nielsen’s most effective television marketing reel includes the top ad, the top product placement and the top hybrid spot.

Nielsen uses their Brand Recall methodology to selects the winners.

I guess if brand advertising on television can’t be held accountable for whether it increases completed brand sales transactions or not, then a good Brand Recall score is the a best brand marketer can hope for.

Tags: Brand Recall, Television's Most Effective Marketing

This entry was posted on February 25, 2010 at 9:29 am and is filed under Brand Recall, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Television's Most Effective Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.