In this video Richard Gerstein, SVP Strategy and Marketing, HP Personal Systems Group argues relevant content will be key to building successful relationships with customers going forward.
My upcoming book For Sale by Google explains in detail how to construct relevant content for successfully communicating with customers.
From the Inside Adwords blog:
Earlier this year we launched click-to-call location extensions for search ads appearing on mobile devices with full Internet browsers. Today we’re excited to announce more ways location extensions can be used to connect with local users on the go, whether they’re using their phones to browse the mobile web or engage with their favorite mobile apps.
Many mobile consumers use maps to locate a business and get directions on their phones. With AdWords location extensions, you can now feature your business location and phone number on an expandable map ad that can appear on mobile websites and apps across the Google Display Network. The ad appears as a banner text ad with a business icon that expands to show your business location on a Google map along with your ad creative, click-to-call phone number and option to get directions. Since ads can be served based on the user’s location, a potential customer will see the phone number and map of the store location that’s nearest to them. By providing mobile consumers more options to connect with your business, you can drive more traffic to your store, visits to your website and calls to your business.
Learn more about the new Ad format for Mobile devices from the Inside Adwords blog.
This is the first innovation I have seen in advertising since the search text ad – the Sponsored Captcha.
Sponsored Captcha
The sponsored captcha comes from a company called AdCopy.
AdCopy
By “guaranteeing comprehension” AdCopy ensures advertisers buy only messages consumers pay attention to.
Guaranteed Ad Comprehension
I think the folks at AdCopy have stumbled onto a new and potentially viable brand messaging channel.
The sponsored captcha ad innovation compels me to ask – where else on the web could this same type of advertising system be employed?
From comScore:
Top 50 Web Properties
After nearly two weeks on the road, I will be back in my office tomorrow.
After a great deal of reflection, I have decided to take a different course than the one I have been on for the last ten years.
I noticed a different type of search result in Twitter today.
Twitter Searches Name Results
In this example, it appears Twitter determines which Comic Con accounts are being searched most often and then displays those accounts atop their list of search results.
From Microsoft Advertising AdCenter:
Bing July 2010 News
Search Marketing Communications 
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