Search Marketing Communications

In this video learn about the new features in Google Commerce Search 2.0, including additional merchandising controls for retailers and an improved online search experience for shoppers.

Google Commerce Search, initially launched just seven months ago, is an enterprise-grade website search solution hosted in Google’s cloud and designed for specific retail needs like parametric sorting and fast search result loading.

In this second release of Google Commerce Search 2.0 find:

More merchant customization: Today we’re launching a full merchandising dashboard, giving merchants more control over promotions, ranking rules and filtering – with no custom code so marketers and product merchandisers can do all of this themselves. New intuitive retailer controls like time-based promotions, full left-hand panel facet control and simple product ranking rules mean seasonal optimization on the fly.

Unparalleled shopper experience: With query autocompletion, retailers can offer common queries to shoppers in real time, as they type, without any custom coding. Search quality improvements make GCS faster and more relevant than before. Because it’s hosted in the Google cloud, search results are returned to shoppers in less than a second. Spelling and stemming dictionaries and new custom synonyms mean that shopping on a retail site can be as easy and accurate as searching on Google.com.

Better browsing and navigation: Though more and more shoppers are turning directly to the search bar on retail sites when they’re looking to make a purchase, some people will always prefer to navigate through different categories and discover new products. Now, Google Commerce Search allows visitors to shop by browsing around your site as well as searching directly for products.

Tags: Google Commerce Search 2.0

This entry was posted on June 17, 2010 at 2:57 pm and is filed under Google Commerce Search 2.0, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.