Search Marketing Communications

The following quote about advertising is from David Ogilvy:

Advertising Is All About Selling

I couldn’t agree more with Mr. Ogilvy.

Unfortunately for Ogilvy’s beloved profession, the vast majority of people involved in the production of advertising haven’t ever had to first prove they could make sales to begin with.

Imagine such a requirement for everyone involved in the production advertising: close sales before you produce advertising.

Tags: Advertising Is All About Selling, David Ogilvy

This entry was posted on May 8, 2010 at 7:45 pm and is filed under Advertising Is All About Selling, David Ogilvy, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.