Search Marketing Communications

Jean-Philippe Maheu, Worldwide Chief Executive Officer of Publicis Modem shares his definition of a brand and the importance of sustained investment in brand loyalty.

Maheu defines a brand as “the sum of all the experience that consumers have with a company, with a product with a service.”

Maheu also says a brand can be defined “as how a consumer will talk about the product if they were in private with their wife, their partner, their friend.”

Tags: Brand Loyalty

This entry was posted on May 1, 2010 at 3:13 pm and is filed under Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.