Search Marketing Communications

The following is a Nielsen Research infographic for how to conduct a social listening campaign.

A Listening Formula

By focusing on themes, audience and situational context marketers can glean actionable new insights about products from vast amounts of consumers’ conversation data.

Whether this insight can be readily converted into innovative and successful new products or not remains to be seen.

Tags: A Listening Formula, Social Listening Campaign

This entry was posted on April 16, 2010 at 4:30 pm and is filed under A Listening Formula, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Marketing, Search Marketing Agency, Social Listening Campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.