Posts Tagged ‘A Listening Formula’

A Social Listening Campaign Infographic

April 16, 2010

The following is a Nielsen Research infographic for how to conduct a social listening campaign.

A Listening Formula

A Listening Formula

By focusing on themes, audience and situational context marketers can glean actionable new insights about products from vast amounts of consumers’ conversation data.

Whether this insight can be readily converted into innovative and successful new products or not remains to be seen.