Twitter Tweaking Home Page

Twitter is tweaking its home page to generate more interest in both the Twitter property and its users data streams.

From the Twitter blog:

Twitter’s homepage is a work-in-progress. Today, we’re testing a new design that bubbles up more of the information flowing through Twitter. This builds on a series of changes starting last year when we redesigned the homepage to make search and trending topics more visible and easily accessible to everyone. With that version, we brought the power of search.twitter.com to the homepage and let people explore the value of Twitter without an account.

With the new design, we’re intentionally featuring more dynamic content on the front page, revealing a sample of who’s here, what folks are tweeting about, and the big topics that they’re discussing. The homepage now features a set of algorithmically-selected top tweets that automatically appear every few seconds. It also highlights a random sampling of suggested sources; hover over any of them to see a profile summary and their latest tweet. Trending topics now scroll across the page, allowing us to present a large set of trends using little page real estate. Hovering over some of these trends will show a description explaining why the keyword is (or has recently been) popular.

All of our recent changes embrace the notion that Twitter is not just for status updates anymore. It’s a network where information is exchanged and consumed at a rapid clip every second of the day. With so much being shared, we know that there’s something of value for everyone. People who internalize the value of Twitter understand the power of this simple medium. But it hasn’t been easy to make that value transparent or obvious for curious folks coming to Twitter for the first time.

We’ll be monitoring the data on this homepage design, and how its effects ripple out to other areas. Expect us to continually try new ideas that help users more easily discover who and what they can find on Twitter, and how they can personalize and filter the stream of rapidly flowing information.

While these tweaks obviously increase the Twitter site’s usefulness, whether or not these improvements increase their site’s web traffic and stickiness remains to be seen.

Twitter Traffic

Twitter Traffic

Advertisements

Tags:

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: