Surprising Social Site Usage Patterns

I was somewhat surprised to learn nearly one-half of social site users check their statuses while in bed.

Social Site Usage

Social Site Usage

From eMarketer:

It may seem extreme, but users who can’t resist checking Facebook and Twitter in the middle of the night are not alone. According to the March 2010 “Gadgetology Report” from consumer electronics site Retrevo, 48% of social media users log in to the sites either during the night or as soon as they wake up.

Users under 25 were more likely to check or update their social network status after bedtime, with nearly one-fifth saying they did so anytime they woke up during the night.

Almost as many younger users (18%) checked the sites in the morning before getting out of bed, while 17% of respondents of all ages turned to Facebook and Twitter before TV in the morning. iPhone users were notably more likely than average to do each of these activities, with 23% saying it was how they got their morning news compared with 16% of all social media users.

Depending on how you look at this either social site users are either a group of highly disciplined of people or they are a group of highly undisciplined people.

Anyone have an idea how many man hours are spent each day in the U.S. on social networking sites?

Have any studies shown any correlation between social networking site usage and productivity or the lack thereof?

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