Search Marketing Communications

Jon Bond, co-Chairman of creative agency Kirshenbaum, Bond, Senecal and Partners, shows advertisers how to make an effective TV commercial in five easy steps.

There are some great takeaways in Bond’s presentation. If every small business incorporated his recommendations into their tv commercials, television at least the commercials would be easier on the eyes.

The five steps according to Bond are:

1. Who are we talking to?

2. Who are you?

3. What is your Brand’s personality?

4. What is the offer?

5. Time to make your commercial.

Tags: Google TV Ads, How To Make A Television Commercial

This entry was posted on January 19, 2010 at 4:08 pm and is filed under Google TV Ads, How To Make A Television Commercial, Marketing Communications, Search Engine Marketing, Search Engine Marketing Firm, Search Engine Optimization, Search Engine Optimization Company, Search Engine Optimization Services, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.