Jon Bond, co-Chairman of creative agency Kirshenbaum, Bond, Senecal and Partners, shows advertisers how to make an effective TV commercial in five easy steps.
There are some great takeaways in Bond’s presentation. If every small business incorporated his recommendations into their tv commercials, television at least the commercials would be easier on the eyes.
The five steps according to Bond are:
1. Who are we talking to?
2. Who are you?
3. What is your Brand’s personality?
4. What is the offer?
5. Time to make your commercial.