Search Marketing Communications

Twitter has modified its home page to include a Twitter search box for web users not already logged into their Twitter account.

New Twitter Home Page

Twitter search options are prominently featured and include search results by the minute, day and week.

This move was probably necessary on Twitter’s part to generate renewed interest in its service which a handful of people – myself included – believe has already peaked.

If Twitter has any one core differentiator for potential non tech users, its would be Twitter’s real time search.

It remains to be seen whether anyone other than tech savvy news hounds have an interest in real time search results.

It will also be interesting to see whether or not Twitter’s search team has addressed the Tweet Stream Pollution issues.

Tags: Real Time Search, Tweet Stream Pollution, Twitter Search

This entry was posted on July 28, 2009 at 9:30 pm and is filed under Real Time Search, Twitter, Twitter Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.