Twitter Audience Segmentation and Real Time Inline Search

Twitter has begun testing real time inline search within some Twitter accounts.

From the Twitter blog:

Currently, a small subset of Twitter users are trying this new search feature in the sidebar of their Twitter home page. When you do a search, you don’t go to another page, the relevant tweets instantly show up where you’d expect them to—right on your home page where tweets love to be.

I have the new Twitter search box in my account and find its inline search results much more convenient and practical.

Twitter Real Time Inline Search

Twitter Real Time Inline Search

As Twitter accummulates user search data,  they will be able to parse the Twitter audience into segments which is a requisite for monetizing their ever increasing traffic.

Twitter Audience Segmentation

Twitter Audience Segmentation

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