Today while logging into Twitter, I noticed my account now features the Twitter Search box in the upper right hand corner of the page.
Placing Twitter Search atop Twitter account pages makes using their search feature much more likely.
Searching Twitter before the search box required scrolling to the bottom of the page and clicking Search or having to navigate directly to Twitter search in another browser window.
Having search on the same page will keep Twitter users on Twitter’s site.
Twitter Search
Clicking on Search takes users to Twitter’s real time search box where Twitter users can “See what’s happening – right now.”
Twitter Trends
Searching Twitter produces a list of the 15 most recent “real time” Tweets containing the searched term.
Search Twitter
Just to the left of the Search Now box, Twitter also provides a “Trends” drop down tool box.
Clicking on Trends takes account holders to a list of Twitter’s Top 10 most mentioned terms.
Twitter Trends Toolbox
Click on any one of the terms to reach the real time stream of Tweets for any of Twitter’s Top 10 Trends.
Here Twitter also provides a list of Tweets containing the Trending term along with a list of Matching users and Featured users like it does on their “realtime results” page.
By providing Matching and Featured users Twitter gives its users a chance to explore topics they have already confirmed they have an interest in.
Matching Users Featured Users
Twitter has also pushed links to both the account holder’s “Profile” and “Settings” to the Twitter users home page.
Name, Location, Web and Bio information are still found on the Twitter account holder’s public page.
Twitter Profile
By placing account related links on the “What are you doing” page, Twitter has reduced the number of clicks required to navigate Twitter account while also simplifying overall Twitter account management.
Twitter Settings
If the web continues to account for the majority of Twitter’s use as previously reported, surely adding search to every Twitter account will increase both Twitter’s use and usefulness further.
Tags: Featured Users, Matching Users, Real Time Search, Real Time Stream, Twitter Profile, Twitter Search, Twitter Settings, Twitter Trends
Search Marketing Communications 
January 7, 2011 at 2:56 pm |
If you’ve been using TweetDeck or another Twitter service that uses bit.ly links, then here’s a great tip:
Go through your timeline and pull out bit.ly links, paste them into your browser, and add a “+” on the end. This will automatically send you to the bit.ly statistics page for that link, which gives you conversation history, clicks and regional analysis.
Not only is this a great way to yank out and measure the effectiveness of your tweet history, but it also gives you the opportunity to analyze your competitors!
http://outtoown.com/2010/10/14/3-ways-twitter-analysis-can-enhance-your-marketing/